Description
SWOT ANALYSIS OF COMERICA BANK
Comerica
Parent Company
Comerica Incorporated
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Committed to Business
USP
Among the top US regional banks acclaimed globally STP
Segment
Business Banking, Retail Banking, and Wealth Management segments
Target Group
Individuals and enterprises that need financial services
Positioning
One of the 25-largest banking companies in the U.S. SWOT Analysis
1. Focused area of operations 2. Large employee base of 9000+ employees 3. One of the few area banks to survive the Great Depression 4. Consistent performance in stock market 5. Large assets and core deposits that underlines strong financial Strength position of the bank
1. Not present in all parts of USA 2.Faced lawsuits that dampened the image of the bank Weakness 3.Presence in all segments restricted
1.Eurozone crisis has made USA the preferred destination for investments 2. Expansion within USA 3. Additional banking services in areas where the bank is not present Opportunity currently
1. Intense competition from other banks 2. Image of local bank not healthy in long term Threats 3. Fluctuating global economy and changing regulations Competition
1.Bank of America 2.U.S. Bancorp 3.Citibank 4.Wells Fargo 5.Bank of New York Mellon 6.Capital One 7.Fifth Third Bancorp Competitors 8.SunTrust Bank
doc_840003834.docx
SWOT ANALYSIS OF COMERICA BANK
Comerica
Parent Company
Comerica Incorporated
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Committed to Business
USP
Among the top US regional banks acclaimed globally STP
Segment
Business Banking, Retail Banking, and Wealth Management segments
Target Group
Individuals and enterprises that need financial services
Positioning
One of the 25-largest banking companies in the U.S. SWOT Analysis
1. Focused area of operations 2. Large employee base of 9000+ employees 3. One of the few area banks to survive the Great Depression 4. Consistent performance in stock market 5. Large assets and core deposits that underlines strong financial Strength position of the bank
1. Not present in all parts of USA 2.Faced lawsuits that dampened the image of the bank Weakness 3.Presence in all segments restricted
1.Eurozone crisis has made USA the preferred destination for investments 2. Expansion within USA 3. Additional banking services in areas where the bank is not present Opportunity currently
1. Intense competition from other banks 2. Image of local bank not healthy in long term Threats 3. Fluctuating global economy and changing regulations Competition
1.Bank of America 2.U.S. Bancorp 3.Citibank 4.Wells Fargo 5.Bank of New York Mellon 6.Capital One 7.Fifth Third Bancorp Competitors 8.SunTrust Bank
doc_840003834.docx