Description
SWOT ANALYSIS OF CITIC SECURITIES
Citic Securities
Parent Company
Citic Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Steady, visionary and strong
Advanced account management system making it one of the largest USP underwriters in China
STP
Segment
Enterprises and institution investors
Target Group
Large and medium sized enterprises and institution investors
Enterprises and institution investors looking for financial advisory Positioning services
SWOT Analysis
1. Improvement in distribution platform through acquisition. 2. Geographical spread of the business through partnerships. 3. Abundant operational experience helped to gain position as special purpose trust in MBS project of China. 4. Strong position of underwriter in the financial market of China. Strength 5. First mover advantage: First IPO by a Chinese brokerage.
1. Heavy dependence on the China market and limited penetration Weakness across the world
1. Stake in new ventures opening up offshore opportunities. Opportunity 2. Increasing avenues of investing in growth opportunities.
1. Increasing competition in the market. 2. Susceptable to legal and regulatory changes. Threats 3. Dip in economic growth of China in first quarter of 2012.
Competition
1.China Merchants Bank 2.Nomura 3.Hongyan Securities 4.Yuanta Financial Holding 5.Everbright Securities Competitors 6.Taishin Financial Holding
doc_517771667.docx
SWOT ANALYSIS OF CITIC SECURITIES
Citic Securities
Parent Company
Citic Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Steady, visionary and strong
Advanced account management system making it one of the largest USP underwriters in China
STP
Segment
Enterprises and institution investors
Target Group
Large and medium sized enterprises and institution investors
Enterprises and institution investors looking for financial advisory Positioning services
SWOT Analysis
1. Improvement in distribution platform through acquisition. 2. Geographical spread of the business through partnerships. 3. Abundant operational experience helped to gain position as special purpose trust in MBS project of China. 4. Strong position of underwriter in the financial market of China. Strength 5. First mover advantage: First IPO by a Chinese brokerage.
1. Heavy dependence on the China market and limited penetration Weakness across the world
1. Stake in new ventures opening up offshore opportunities. Opportunity 2. Increasing avenues of investing in growth opportunities.
1. Increasing competition in the market. 2. Susceptable to legal and regulatory changes. Threats 3. Dip in economic growth of China in first quarter of 2012.
Competition
1.China Merchants Bank 2.Nomura 3.Hongyan Securities 4.Yuanta Financial Holding 5.Everbright Securities Competitors 6.Taishin Financial Holding
doc_517771667.docx