Description
SWOT ANALYSIS OF CITI BANK
Citibank
Parent Company
Citigroup Inc.
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
Citi Never Sleeps
International financial conglomerate with operations in consumer, USP corporate, and investment banking and insurance
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Citigroup is an institution which works round the clock for its Positioning customers
SWOT Analysis
1.Strong brand name and good financial position 2.Extensive portfolio for the customers 3.Strong advertising and brand visibility 4.Low risk due to huge and varying customer base 5.Retail banking operations in more than 100 countries Strength 6.Online services used by over 15 million users
1.Weak consumer finance as compared to other banks 2.Over dependence in the US market Weakness 3.Cases of fraud by employees
Opportunity
1.Expansion in other countries 2.Diversifying portfolios for customers
3.Growth in infrastructure sector
1.Changing govt regulations and financial crisis like recessions Threats 2.US mortgage market is unstable
Competition
1. BNP Paribas 2. Bank of America 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_516953198.docx
SWOT ANALYSIS OF CITI BANK
Citibank
Parent Company
Citigroup Inc.
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
Citi Never Sleeps
International financial conglomerate with operations in consumer, USP corporate, and investment banking and insurance
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Citigroup is an institution which works round the clock for its Positioning customers
SWOT Analysis
1.Strong brand name and good financial position 2.Extensive portfolio for the customers 3.Strong advertising and brand visibility 4.Low risk due to huge and varying customer base 5.Retail banking operations in more than 100 countries Strength 6.Online services used by over 15 million users
1.Weak consumer finance as compared to other banks 2.Over dependence in the US market Weakness 3.Cases of fraud by employees
Opportunity
1.Expansion in other countries 2.Diversifying portfolios for customers
3.Growth in infrastructure sector
1.Changing govt regulations and financial crisis like recessions Threats 2.US mortgage market is unstable
Competition
1. BNP Paribas 2. Bank of America 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_516953198.docx