Description
SWOT ANALYSIS OF CIMB GROUP HOLDINGS
CIMB Group Holdings
Parent Company
CIMB Group Holdings Berhad (CGHB)
Category
Banking & Asset Management
Sector
Banking, Financial Services, Markets
Tagline/ Slogan
Forward Banking; ASEAN for you
USP
Regional universal bank operating in growing ASEAN economies STP
Segment
Asian countries
Target Group
ASEAN nations
Positioning
To be Southeast Asia’s Most Valued Universal Bank SWOT Analysis
1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups 2. Large customer base of about 7 million customers in over 14 countries 3. CIMB Group has the widest retail branch network across the ASEAN region 4. With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product Strength 5. It operates across ASEAN under several corporate entities
1. Competition from international banks means limited market growth Weakness 2. Presence restricted to South East Asian nations only.
Opportunity
1. Opportunity to acquire customers outside ASEAN. 2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees. 4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.
1. Natural disasters, i.e, Tsunami and Earthquakes. 2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses. Threats 3. Global slowdown. Competition
1. AMMB Holdings Berhad 2. DBS group holdings Ltd Competitors 3. Edaran Otomobil Nasional Berhad
doc_496841202.docx
SWOT ANALYSIS OF CIMB GROUP HOLDINGS
CIMB Group Holdings
Parent Company
CIMB Group Holdings Berhad (CGHB)
Category
Banking & Asset Management
Sector
Banking, Financial Services, Markets
Tagline/ Slogan
Forward Banking; ASEAN for you
USP
Regional universal bank operating in growing ASEAN economies STP
Segment
Asian countries
Target Group
ASEAN nations
Positioning
To be Southeast Asia’s Most Valued Universal Bank SWOT Analysis
1. Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups 2. Large customer base of about 7 million customers in over 14 countries 3. CIMB Group has the widest retail branch network across the ASEAN region 4. With over 40,000 employees, CIMB Group reaches 83% of the ASEAN population, representing 89% of the region’s gross domestic product Strength 5. It operates across ASEAN under several corporate entities
1. Competition from international banks means limited market growth Weakness 2. Presence restricted to South East Asian nations only.
Opportunity
1. Opportunity to acquire customers outside ASEAN. 2. Products to help small scale entrepreneurs.
3. New organization structure & training programmes for employees. 4. Optimization of the existing franchise and improvement in areas such as SME banking and cross-selling.
1. Natural disasters, i.e, Tsunami and Earthquakes. 2. Business income comes from ASEAN region, so any adverse situation in politics or financial markets can lead to huge losses. Threats 3. Global slowdown. Competition
1. AMMB Holdings Berhad 2. DBS group holdings Ltd Competitors 3. Edaran Otomobil Nasional Berhad
doc_496841202.docx