Description
SWOT ANALYSIS OF CIC GROUP
CIC Group
Parent Company
Crédit mutuel Centre Est Europe
Category
Banking
Sector
Financial services
Tagline/ Slogan
‘Parce que le monde bouge’
USP
Offering customized and creative financial solutions using technology STP
Segment
Institutional and individual clients
SME’s, corporates and private individuals in need of financial Target Group solutions
Positioning
A major French banking group offering diversified services SWOT Analysis
1. Has presence in 37 countries across the globe 2. Serves over 30 million customers across the world 3. Strong presence in France, Germany, Italy, Spain and Portugal 4. Dividend yield is high when compared to industry and sector scores 5.Has a strong presence in South East Asian countries Strength 6. A strong workforce of approx 35,000 employees
1. Increasing operating costs and limited global penetration 2.Increase in debts, non-performing assets affecting the bank’s Weakness functioning
1. High opportunity to expand into emerging economies through Opportunity acquisitions 2.Can go for expansion in France to compete with BNP Paribas,
Societe Generale and Credit Agricole in terms of customer base 3. Tie-ups with corporates and business groups world over for projects
1. Uncertainty in Euro zone Threats 2. Regulatory policies in European countries could affect the bank Competition
1.BNP paribas 2.Societe Generale Competitors 3.Credit Agricole
doc_647486982.docx
SWOT ANALYSIS OF CIC GROUP
CIC Group
Parent Company
Crédit mutuel Centre Est Europe
Category
Banking
Sector
Financial services
Tagline/ Slogan
‘Parce que le monde bouge’
USP
Offering customized and creative financial solutions using technology STP
Segment
Institutional and individual clients
SME’s, corporates and private individuals in need of financial Target Group solutions
Positioning
A major French banking group offering diversified services SWOT Analysis
1. Has presence in 37 countries across the globe 2. Serves over 30 million customers across the world 3. Strong presence in France, Germany, Italy, Spain and Portugal 4. Dividend yield is high when compared to industry and sector scores 5.Has a strong presence in South East Asian countries Strength 6. A strong workforce of approx 35,000 employees
1. Increasing operating costs and limited global penetration 2.Increase in debts, non-performing assets affecting the bank’s Weakness functioning
1. High opportunity to expand into emerging economies through Opportunity acquisitions 2.Can go for expansion in France to compete with BNP Paribas,
Societe Generale and Credit Agricole in terms of customer base 3. Tie-ups with corporates and business groups world over for projects
1. Uncertainty in Euro zone Threats 2. Regulatory policies in European countries could affect the bank Competition
1.BNP paribas 2.Societe Generale Competitors 3.Credit Agricole
doc_647486982.docx