Description
SWOT ANALYSIS OF CHINA EVERBRIGHT BANK
China Everbright
Parent Company
China Everbright Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Making wealth simple
USP
Customer friendly, agile and simple STP
Segment
Institutions and individual investors; enterprises
Institutions and individual investors looking to invest in security, Target Group enterprise looking for asset management
Direct investment, asset management, asset investment, investment Positioning banking and brokerage & wealth management. SWOT Analysis
1. Growing history: Everbright has developed concrete market bases in various areas and provided diversified services for its clients. 2. Usage of financial instruments to provide investors with opportunities to invest directly in unlisted companies with fast growing potential in the Mainland China 3. Massive asset base: total assets topping RMB1600 billion. 4. One of the largest shareholder of the Mainland-based Everbright Strength Securities Co., Ltd. and shareholder of China Everbright Bank .
1. Prone to cannibalization from its child organization 2. Dependent on volatile financial market to maintain profits Weakness 3. Business concentrated across China
Opportunity
1. Growth through mergers and partnerships
2. Widening the customer base through increase in financial services and offerings
1. Prone to government regulations and legislations 2. Increasing competition from domestic and global players Threats 3.Looming European sovereign debt crisis Competition
1.China Merchants Bank 2.Nomura 3.Hongyan Securities 4. Yuanta Financial Holding 5. Citic Group Competitors 6. Taishin Financial Holding
doc_229884397.docx
SWOT ANALYSIS OF CHINA EVERBRIGHT BANK
China Everbright
Parent Company
China Everbright Group
Category
Investment Services
Sector
Banking and Financial Services
Tagline/ Slogan
Making wealth simple
USP
Customer friendly, agile and simple STP
Segment
Institutions and individual investors; enterprises
Institutions and individual investors looking to invest in security, Target Group enterprise looking for asset management
Direct investment, asset management, asset investment, investment Positioning banking and brokerage & wealth management. SWOT Analysis
1. Growing history: Everbright has developed concrete market bases in various areas and provided diversified services for its clients. 2. Usage of financial instruments to provide investors with opportunities to invest directly in unlisted companies with fast growing potential in the Mainland China 3. Massive asset base: total assets topping RMB1600 billion. 4. One of the largest shareholder of the Mainland-based Everbright Strength Securities Co., Ltd. and shareholder of China Everbright Bank .
1. Prone to cannibalization from its child organization 2. Dependent on volatile financial market to maintain profits Weakness 3. Business concentrated across China
Opportunity
1. Growth through mergers and partnerships
2. Widening the customer base through increase in financial services and offerings
1. Prone to government regulations and legislations 2. Increasing competition from domestic and global players Threats 3.Looming European sovereign debt crisis Competition
1.China Merchants Bank 2.Nomura 3.Hongyan Securities 4. Yuanta Financial Holding 5. Citic Group Competitors 6. Taishin Financial Holding
doc_229884397.docx