Description
SWOT ANALYSIS OF CHINA CONSTRUCTION BANK CORPORATION
China Construction Bank Corporation
Parent Company
China Construction Bank (CCB)
Category
Banking
Sector
Financial Institutions
Builds Modern Living; Progress with our customers, prosper with the Tagline/ Slogan society
It is ranked as China’s second largest and the eighth largest bank in USP the world by market capitalization STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
Providing prosperity and progress to customers in modern times SWOT Analysis
1.Strong brand name and good financial position 2.High number of branches across China 3.Extensive facilities and services Strength 4.One of the leading banks in China as well as Asia
1.Strong competition from inernational banks Weakness 2.Unstable market conditions lead to fluctuating profits
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Expanding Cinese economy
Threats
1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies Competition
1. BNP Paribas 2. Citigroup 3. Bank of America 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_116642609.docx
SWOT ANALYSIS OF CHINA CONSTRUCTION BANK CORPORATION
China Construction Bank Corporation
Parent Company
China Construction Bank (CCB)
Category
Banking
Sector
Financial Institutions
Builds Modern Living; Progress with our customers, prosper with the Tagline/ Slogan society
It is ranked as China’s second largest and the eighth largest bank in USP the world by market capitalization STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
Providing prosperity and progress to customers in modern times SWOT Analysis
1.Strong brand name and good financial position 2.High number of branches across China 3.Extensive facilities and services Strength 4.One of the leading banks in China as well as Asia
1.Strong competition from inernational banks Weakness 2.Unstable market conditions lead to fluctuating profits
1.Expansion in other countries 2.Diversifying portfolios for customers Opportunity 3.Expanding Cinese economy
Threats
1.Changing govt regulations and financial crisis like recessions
2.Slowdown in Chinese economy due to changing policies Competition
1. BNP Paribas 2. Citigroup 3. Bank of America 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_116642609.docx