Description
SWOT ANALYSIS OF CENTRAL BANK OF INDIA
Central Bank of India
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Build A Better Life Around Us
USP
First “Swadeshi bank” STP
Segment
Personal and commercial Banking
Target Group
Educated Youth segment
Positioning
Complete Banking solutions SWOT Analysis
1. Large network across India 2. Expertise in small and medium enterprise banking 3. Active in Government schemes for agro based and small scale industries 4. The bank has 3,500 branches and 270 extension counters across Strength 27 Indian states
1. Personal banking in growing stage 2. Less international presence Weakness 3. Low advertising and brand presence
1.Initiative for self-employment amongst youth Opportunity 2. Favourable Government schemes
Threats
1. Fluctuating economic scenarios
2.Highly competitive environment 3. Policies of the government Competition
1. SBI 2. IDBI 3. Allahabad bank Competitors 4. Canara Bank
doc_831177706.docx
SWOT ANALYSIS OF CENTRAL BANK OF INDIA
Central Bank of India
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Build A Better Life Around Us
USP
First “Swadeshi bank” STP
Segment
Personal and commercial Banking
Target Group
Educated Youth segment
Positioning
Complete Banking solutions SWOT Analysis
1. Large network across India 2. Expertise in small and medium enterprise banking 3. Active in Government schemes for agro based and small scale industries 4. The bank has 3,500 branches and 270 extension counters across Strength 27 Indian states
1. Personal banking in growing stage 2. Less international presence Weakness 3. Low advertising and brand presence
1.Initiative for self-employment amongst youth Opportunity 2. Favourable Government schemes
Threats
1. Fluctuating economic scenarios
2.Highly competitive environment 3. Policies of the government Competition
1. SBI 2. IDBI 3. Allahabad bank Competitors 4. Canara Bank
doc_831177706.docx