Description
SWOT ANALYSIS OF CANARA BANK
Canara Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Together we can; It's easy to change for those who you love
USP
Strong founding principles STP
Segment
Commercial and Personal Banking
Target Group
Rural and urban middle class group
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Innovative schemes 2. Technologically advance 3. Articulation of good banking 4. Canara bank has employed over 44,000 people 5. Canara bank made a partnership with UNEP to initiate a successful Strength solar loan programme
1. Inadequate Publicity 2. Low International presence Weakness 3. Customer service is lesser as compared to other banks
1. Rural and social banking Opportunity 2. Agriculture based consultancy
Threats
1. Economic crisis
2. Highly competitive environment 3. Changing govt and RBI policies Competition
1. SBH 2. Andhra Bank Competitors 3. Allahabad bank
doc_197341132.docx
SWOT ANALYSIS OF CANARA BANK
Canara Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
Together we can; It's easy to change for those who you love
USP
Strong founding principles STP
Segment
Commercial and Personal Banking
Target Group
Rural and urban middle class group
Positioning
Complete Banking and financial solutions SWOT Analysis
1. Innovative schemes 2. Technologically advance 3. Articulation of good banking 4. Canara bank has employed over 44,000 people 5. Canara bank made a partnership with UNEP to initiate a successful Strength solar loan programme
1. Inadequate Publicity 2. Low International presence Weakness 3. Customer service is lesser as compared to other banks
1. Rural and social banking Opportunity 2. Agriculture based consultancy
Threats
1. Economic crisis
2. Highly competitive environment 3. Changing govt and RBI policies Competition
1. SBH 2. Andhra Bank Competitors 3. Allahabad bank
doc_197341132.docx