Description
SWOT ANALYSIS OF CANADIAN IMPERIAL BANK OF COMMERCE
Canadian Imperial Bank of Commerce
Parent Company
Canadian Imperial Bank of Commerce
Category
Banking
Sector
Financial services
Tagline/ Slogan
For What Matters
USP
A bank committed to exceed customer expectations STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
Small, medium, corporate customers and individual clients
Creating value for all stakeholders by offering what matters to themPositioning Trust, Teamwork and Accountability SWOT Analysis
1.Named as top 3 strongest bank in the world 2. Around 4200 employees on board. 2. Fifth largest bank in Canada in terms of deposits 3. Dividend Yield and Payout ratio are high when compared to industry and sector values 4. Highly diversified in terms of services and products offered 5.Named strongest bank in Canada and North America 6. Improved customer services and accessibility helps in retaining Strength strong market position
1. Lack of presence in emerging economies increases business risk Weakness 2. Lags behind the Big 4 Canadian banks in terms of retail clients
Opportunity
1. Low interest rate environment could sustain growth at wholesale
banking business 2. Aging population is likely to increase demand for retirement services in Canada 3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions
1. Change in regulatory policies in Canada will affect the banking system 2. High systemic risk in Canadian banking industry Threats 3. Relatively high taxation impacting profitability Competition
1. Royal Bank of Canada 2.TD bank 3.Bank of Nova Scotia Competitors 4.Bank of Montreal
doc_475642994.docx
SWOT ANALYSIS OF CANADIAN IMPERIAL BANK OF COMMERCE
Canadian Imperial Bank of Commerce
Parent Company
Canadian Imperial Bank of Commerce
Category
Banking
Sector
Financial services
Tagline/ Slogan
For What Matters
USP
A bank committed to exceed customer expectations STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
Small, medium, corporate customers and individual clients
Creating value for all stakeholders by offering what matters to themPositioning Trust, Teamwork and Accountability SWOT Analysis
1.Named as top 3 strongest bank in the world 2. Around 4200 employees on board. 2. Fifth largest bank in Canada in terms of deposits 3. Dividend Yield and Payout ratio are high when compared to industry and sector values 4. Highly diversified in terms of services and products offered 5.Named strongest bank in Canada and North America 6. Improved customer services and accessibility helps in retaining Strength strong market position
1. Lack of presence in emerging economies increases business risk Weakness 2. Lags behind the Big 4 Canadian banks in terms of retail clients
Opportunity
1. Low interest rate environment could sustain growth at wholesale
banking business 2. Aging population is likely to increase demand for retirement services in Canada 3.Good opportunity to enter into emerging markets in Asia and South America through acquisitions
1. Change in regulatory policies in Canada will affect the banking system 2. High systemic risk in Canadian banking industry Threats 3. Relatively high taxation impacting profitability Competition
1. Royal Bank of Canada 2.TD bank 3.Bank of Nova Scotia Competitors 4.Bank of Montreal
doc_475642994.docx