Description
SWOT ANALYSIS OF BUSAN BANK
Busan Bank
Parent Company
Busan Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Established in 1960's to facilitate the regional economy in Korea STP
Segment
Retail banking, Corporate banking, Forex services
Target Group
Individuals, businesses, forex players
Positioning
A truly Korean bank with focused operations SWOT Analysis
1. Major player in the Korean banking industry 2. Nearly 250 branches in Korea 3. Employee base of around 3300 4. Main shareholders include some of the big companies in Korea Strength 5. Good presence offering various banking services
1.Very little international presence and tie-ups 2.Limited branding activities 3.Do not provide all types of banking services compared to global Weakness leaders
1. Introduction of new banking services 2. Proper use of technology Opportunity 3. Expansion in Asian economies
1. Sluggish growth of Korean banking industry Threats 2. Intense competition from other banks Competition
1.Kookmin Bank 2.Nonghyup Bank 3.Shinhan Financial Group 4.Hana Financial Group 5.Korea Exchange Bank Competitors 6.Woori Financial Group
doc_829955331.docx
SWOT ANALYSIS OF BUSAN BANK
Busan Bank
Parent Company
Busan Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Established in 1960's to facilitate the regional economy in Korea STP
Segment
Retail banking, Corporate banking, Forex services
Target Group
Individuals, businesses, forex players
Positioning
A truly Korean bank with focused operations SWOT Analysis
1. Major player in the Korean banking industry 2. Nearly 250 branches in Korea 3. Employee base of around 3300 4. Main shareholders include some of the big companies in Korea Strength 5. Good presence offering various banking services
1.Very little international presence and tie-ups 2.Limited branding activities 3.Do not provide all types of banking services compared to global Weakness leaders
1. Introduction of new banking services 2. Proper use of technology Opportunity 3. Expansion in Asian economies
1. Sluggish growth of Korean banking industry Threats 2. Intense competition from other banks Competition
1.Kookmin Bank 2.Nonghyup Bank 3.Shinhan Financial Group 4.Hana Financial Group 5.Korea Exchange Bank Competitors 6.Woori Financial Group
doc_829955331.docx