Description
SWOT ANALYSIS OF BLACK ROCK

BlackRock

Parent Company

BlackRock Inc

Category

Investment Services

Sector

Banking and Financial Services

Tagline/ Slogan

Investing for a new world

USP

World’s largest asset manager STP

Segment

Institutions and individuals looking to manage their money

Target Group

Institutions and Rich individual Investors

Positioning

An institution which takes care of money management. SWOT Analysis

1. Strong brand name and one of the world’s largest asset manager 2. Diversified portfolios and services 3. Expanding business across the globe 4. Strong credit rating 5.Significant giants after merger with Barclays Global Investors 6. BlackRock serves clients in 60 countries, maintaining a major Strength presence in North America, Europe, Asia-Pacific, and the Middle East

1. Can be impacted by legal and regulatory changes in US and international level. Weakness 2. High attrition rate in the industry

1. Emerging scope in Europe, Middle East and Africa 2.Increase in short sells in America real estate industry Opportunity 3. Growth prospects and merger opportunities

1. Intensifying competition 2.Volatile market Threats 3.Consolidation in financial industry Competition

1.State Street Global 2.Fidelity Investments 3.Goldman Sachs 4.Franklin Templeton 5. Interactive Brokers Group 6.JP Morgan security 7. Wells Fargo Advisors Competitors 8. Raymond James Financial



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