Description
SWOT ANALYSIS OF BIRLA SUN LIFE
Birla Sun Life
Parent Company
Aditya Birla Group & Sun Life Financial Services
Category
NBFC
Sector
Insurance Services
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing Tagline/ Slogan to chance
USP
Expertise in Insurance across Continents STP
Segment
Personal and Group Asset Management
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 2. Backed By Aditya Birla Brand and Sun Life financial services 3. Emphasis on Customer Satisfaction through Transparent Functioning Strength 4. Strong Capital Base
1. Low Presence in Rural Market Weakness 2. Lesser advertising as compared to competitors
1. Growing potential in the Rural Market 2. Alignment with Government Schemes Opportunity 3. Better awareness amongst people for getting insurance
1. Economic crisis and economic instability Threats 2. Entry of new NBFCs in the sector Competition
1. LIC 2. SBI Life Insurance Competitors 3. HDFC Standard Life
doc_600292645.docx
SWOT ANALYSIS OF BIRLA SUN LIFE
Birla Sun Life
Parent Company
Aditya Birla Group & Sun Life Financial Services
Category
NBFC
Sector
Insurance Services
‘Zindagi ke utar chadav mei jiyo vishwas ke saath’; Leaving nothing Tagline/ Slogan to chance
USP
Expertise in Insurance across Continents STP
Segment
Personal and Group Asset Management
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions SWOT Analysis
1. Has Network of 600 branches and advisors spread over 1500 towns in India having over 130,000 advisors 2. Backed By Aditya Birla Brand and Sun Life financial services 3. Emphasis on Customer Satisfaction through Transparent Functioning Strength 4. Strong Capital Base
1. Low Presence in Rural Market Weakness 2. Lesser advertising as compared to competitors
1. Growing potential in the Rural Market 2. Alignment with Government Schemes Opportunity 3. Better awareness amongst people for getting insurance
1. Economic crisis and economic instability Threats 2. Entry of new NBFCs in the sector Competition
1. LIC 2. SBI Life Insurance Competitors 3. HDFC Standard Life
doc_600292645.docx