Description
SWOT ANALYSIS OF BEKB BCBE
BEKB BCBE
Parent Company
Canton of Berne
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
With Pleasure!
The focus of their client relationships is on mutual benefit, shaping USP the future and implementing solutions. STP
Segment
People with Corporate and Private Banking needs.
Target Group
Corporates and Individuals
Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | Positioning BCBE's employees. SWOT Analysis
1. Has approx 1500 dedicated employees. 2. Customer base of around 5,00,000. 3. It has 79 branches ,18 mobile banking points and 1 online bank. 4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers. Strength 5. Has more than 64,000 shareholders
1.Branch network too small compared to bigger banks 2.A regional bank has limited offering and penetration compared to Weakness global giants
Opportunity
1.They must try to increase their physical branch base. 2.As Swiss banks are known for their secrecy, they can open up their
subsidiary in India. 3.They can open Investment management company in India , Singapore and China.
1.Euro Zone crisis. 2.Strong Swiss franc has effected the exports. 3. Increasing pressure from the USA and the European Union Threats demanding global automatic information exchange. Competition
1. Bank Sarasin & Co. Ltd 2. Credit Suisse Group AG 3. HSBC Private Bank 4.UBS Competitors 5. Swiss Post
doc_380402241.docx
SWOT ANALYSIS OF BEKB BCBE
BEKB BCBE
Parent Company
Canton of Berne
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
With Pleasure!
The focus of their client relationships is on mutual benefit, shaping USP the future and implementing solutions. STP
Segment
People with Corporate and Private Banking needs.
Target Group
Corporates and Individuals
Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | Positioning BCBE's employees. SWOT Analysis
1. Has approx 1500 dedicated employees. 2. Customer base of around 5,00,000. 3. It has 79 branches ,18 mobile banking points and 1 online bank. 4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers. Strength 5. Has more than 64,000 shareholders
1.Branch network too small compared to bigger banks 2.A regional bank has limited offering and penetration compared to Weakness global giants
Opportunity
1.They must try to increase their physical branch base. 2.As Swiss banks are known for their secrecy, they can open up their
subsidiary in India. 3.They can open Investment management company in India , Singapore and China.
1.Euro Zone crisis. 2.Strong Swiss franc has effected the exports. 3. Increasing pressure from the USA and the European Union Threats demanding global automatic information exchange. Competition
1. Bank Sarasin & Co. Ltd 2. Credit Suisse Group AG 3. HSBC Private Bank 4.UBS Competitors 5. Swiss Post
doc_380402241.docx