Description
SWOT ANALYSIS OF BB&T
BB&T
Parent Company
BB&T Corporation
Category
Banking, Financial Services
Sector
Commercial and Investment Banking
Tagline/ Slogan
There’s opportunity here
USP
Fast growing, highly profitable financial holding company. STP
Segment
Institutional and individual clients in need of financial assistance.
Target Group
Institutions and Individuals.
Positioning
Bank with Stable ratings throughout the holding company. SWOT Analysis
1. Top 10 US Financial services holding with a strong market position 2. Strong capital position with over 30,000 employees 3. Successful history of managing acquisitions helpful in attracting further targets 4. Wide range of services offered from Banking, Loans, Investment Strength Services, Insurance, e-Services
1. Challenges in residential real estate markets to strain nonperforming assets. 2. Intensely competitive market and limited product offerings compared to leaders in the competition Weakness 3. Limited global presence compared to large institutions
1. Cross selling of products and services 2. Repaying treasury and exiting the TARP program Opportunity 3. Possibility of expanding presence into HBOS branch network
4. Raising rates paid on its mini-cash ISA
1. Consolidation and competition in the financial services industry may impact deposit market share 2. Adverse impact of the likely credit card crisis in the US Threats 3. High street bank's Net operations leading the field Competition
1. Bank of America Corporation 2.Regions Financial Corp. Competitors 3.Sun trust banks,Inc.
doc_800900294.docx
SWOT ANALYSIS OF BB&T
BB&T
Parent Company
BB&T Corporation
Category
Banking, Financial Services
Sector
Commercial and Investment Banking
Tagline/ Slogan
There’s opportunity here
USP
Fast growing, highly profitable financial holding company. STP
Segment
Institutional and individual clients in need of financial assistance.
Target Group
Institutions and Individuals.
Positioning
Bank with Stable ratings throughout the holding company. SWOT Analysis
1. Top 10 US Financial services holding with a strong market position 2. Strong capital position with over 30,000 employees 3. Successful history of managing acquisitions helpful in attracting further targets 4. Wide range of services offered from Banking, Loans, Investment Strength Services, Insurance, e-Services
1. Challenges in residential real estate markets to strain nonperforming assets. 2. Intensely competitive market and limited product offerings compared to leaders in the competition Weakness 3. Limited global presence compared to large institutions
1. Cross selling of products and services 2. Repaying treasury and exiting the TARP program Opportunity 3. Possibility of expanding presence into HBOS branch network
4. Raising rates paid on its mini-cash ISA
1. Consolidation and competition in the financial services industry may impact deposit market share 2. Adverse impact of the likely credit card crisis in the US Threats 3. High street bank's Net operations leading the field Competition
1. Bank of America Corporation 2.Regions Financial Corp. Competitors 3.Sun trust banks,Inc.
doc_800900294.docx