Description
SWOT ANALYSIS OF BASLER KANTONAL BANK
Basler Kantonalbank
Parent Company
Basler Kantonalbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank for fair banking
USP
Universal banking STP
Segment
Retail and Private banking, corporate banking
Target Group
HNIs, businesses, SMEs
Positioning
Bank for the wealthiest people in the world, Swiss bank SWOT Analysis
1. AA+ rating from S & P 2. Universal banking across various segments 3. Bank with government guarantee 4. BKB Group is one of total assets to the group of the ten largest banks in Switzerland Strength 5. String and growing profits and financial position
1.Too focused on one client group Weakness 2.No international presence
1. Diversification in terms of client groups served Opportunity 2. Expansion in less riskier BRIC countries
1. Eurozone crisis can significantly impact the bank’s performance Threats 2. Exposure to European countries like France, Germany, Italy etc.
Competition
1. UBS AG 2. Credit Suisse AG 3. Swiss National Bank 4. Raiffeisen bank 5. ZürcherKantonalbank 6. HSBC Competitors 7. BNP Paribas
doc_776419247.docx
SWOT ANALYSIS OF BASLER KANTONAL BANK
Basler Kantonalbank
Parent Company
Basler Kantonalbank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank for fair banking
USP
Universal banking STP
Segment
Retail and Private banking, corporate banking
Target Group
HNIs, businesses, SMEs
Positioning
Bank for the wealthiest people in the world, Swiss bank SWOT Analysis
1. AA+ rating from S & P 2. Universal banking across various segments 3. Bank with government guarantee 4. BKB Group is one of total assets to the group of the ten largest banks in Switzerland Strength 5. String and growing profits and financial position
1.Too focused on one client group Weakness 2.No international presence
1. Diversification in terms of client groups served Opportunity 2. Expansion in less riskier BRIC countries
1. Eurozone crisis can significantly impact the bank’s performance Threats 2. Exposure to European countries like France, Germany, Italy etc.
Competition
1. UBS AG 2. Credit Suisse AG 3. Swiss National Bank 4. Raiffeisen bank 5. ZürcherKantonalbank 6. HSBC Competitors 7. BNP Paribas
doc_776419247.docx