Description
SWOT ANALYSIS OF BANK RAKYAT INDONESIA
Bank Rakyat Indonesia
Parent Company
PT Bank Rakyat Indonesia (Persero)
Category
Banking
Sector
Small scale and Microfinance
Tagline/ Slogan
Serving with Passion
USP
Commercial bank that always prioritizes customer satisfaction. STP
Segment
People who are looking to take credit from banks
Target Group
Micro, Small and Medium Enterprises
Leading commercial bank that always prioritizes customer Positioning satisfaction. SWOT Analysis
1. Large base of 30 million retail clients 2. BRI serves it customers through more than 7,000 outlets spread all over Indonesia 3. Stronghold on the MSME customer base of the country that are the drivers of any economy Strength 4. Good brand presence and high customer loyalty
1. Total business portfolio is related to MSMEs and diversifications are needed to reap more profits from the well established network of the bank. 2. Global presence is little compared to major banks which are going Weakness global
Opportunity
1. Financial advisory to the small time entrepreneur 2. Financing of e-waste recycling companies
3. Financing of companies that are into evaluating, buying and selling of carbon foot prints 4. International presence through tie-ups and collaborations
1.Slow centralization of application system delaying mitigation of operational risk. 2. No ISO Standard 9001:2008 –for Quality Management Systems. 3. Fierce competition in the retail sector. Threats 4. Economic slowdown. Competition
1. PT Bank Central Asia Tbk. 2. PT Bank Danamon Indonesia Tbk. Competitors 3. Australia and New Zealand Banking Group Limited.
doc_368274950.docx
SWOT ANALYSIS OF BANK RAKYAT INDONESIA
Bank Rakyat Indonesia
Parent Company
PT Bank Rakyat Indonesia (Persero)
Category
Banking
Sector
Small scale and Microfinance
Tagline/ Slogan
Serving with Passion
USP
Commercial bank that always prioritizes customer satisfaction. STP
Segment
People who are looking to take credit from banks
Target Group
Micro, Small and Medium Enterprises
Leading commercial bank that always prioritizes customer Positioning satisfaction. SWOT Analysis
1. Large base of 30 million retail clients 2. BRI serves it customers through more than 7,000 outlets spread all over Indonesia 3. Stronghold on the MSME customer base of the country that are the drivers of any economy Strength 4. Good brand presence and high customer loyalty
1. Total business portfolio is related to MSMEs and diversifications are needed to reap more profits from the well established network of the bank. 2. Global presence is little compared to major banks which are going Weakness global
Opportunity
1. Financial advisory to the small time entrepreneur 2. Financing of e-waste recycling companies
3. Financing of companies that are into evaluating, buying and selling of carbon foot prints 4. International presence through tie-ups and collaborations
1.Slow centralization of application system delaying mitigation of operational risk. 2. No ISO Standard 9001:2008 –for Quality Management Systems. 3. Fierce competition in the retail sector. Threats 4. Economic slowdown. Competition
1. PT Bank Central Asia Tbk. 2. PT Bank Danamon Indonesia Tbk. Competitors 3. Australia and New Zealand Banking Group Limited.
doc_368274950.docx