Description
SWOT ANALYSIS OF BANK OF QUEENSLAND
Bank of Queensland
Parent Company
Bank of Queensland
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank different, Your own personal bank
USP
Best customer service in Australia STP
Segment
Consumer banking, Business banking
Target Group
HNIs, Individuals, businesses
Positioning
Bank that puts the customers at top SWOT Analysis
1. Strong financial position and goodAsset base 2. One of the oldest banks in Australia 3. Nearly 300 branches spread across the country 4. Customers base of around 650,000+ customers 5. High customer satisfaction rate 6. Excellent use of technology in banking Strength 7. Aggressive growth and acquisitions
1.Alleged Involvement in storm financial scam 2. Branches are run by Owner-Managers which dilutes the central control Weakness 3. Very little international presence
Opportunity
1. Eurozone crisis has diverted investors to other countries
2. Australia is one of the few developed economies that are stable and growing at a stable pace 3. Global tie-ups and associations
1. Intense competition from international banks Threats 2. Very small increase in demand for banking services in Australia Competition
1. Commonwealth Bank of Australia 2. National Australia Bank Limited 3. Westpac Banking Corporation 4. Australia and New Zealand Banking Group Limited 5. St.George Bank Limited Competitors 6. Bank of Western Australia Ltd
doc_624734660.docx
SWOT ANALYSIS OF BANK OF QUEENSLAND
Bank of Queensland
Parent Company
Bank of Queensland
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Bank different, Your own personal bank
USP
Best customer service in Australia STP
Segment
Consumer banking, Business banking
Target Group
HNIs, Individuals, businesses
Positioning
Bank that puts the customers at top SWOT Analysis
1. Strong financial position and goodAsset base 2. One of the oldest banks in Australia 3. Nearly 300 branches spread across the country 4. Customers base of around 650,000+ customers 5. High customer satisfaction rate 6. Excellent use of technology in banking Strength 7. Aggressive growth and acquisitions
1.Alleged Involvement in storm financial scam 2. Branches are run by Owner-Managers which dilutes the central control Weakness 3. Very little international presence
Opportunity
1. Eurozone crisis has diverted investors to other countries
2. Australia is one of the few developed economies that are stable and growing at a stable pace 3. Global tie-ups and associations
1. Intense competition from international banks Threats 2. Very small increase in demand for banking services in Australia Competition
1. Commonwealth Bank of Australia 2. National Australia Bank Limited 3. Westpac Banking Corporation 4. Australia and New Zealand Banking Group Limited 5. St.George Bank Limited Competitors 6. Bank of Western Australia Ltd
doc_624734660.docx