Description
SWOT ANALYSIS OF BANK OF NOVA SCOTIA
Bank of Nova Scotia
Parent Company
Bank of Nova Scotia / Scotiabank
Category
Banking
Sector
Financial Services
Tagline/ Slogan
You’re richer than you think
The bank offering personal, commercial, corporate and investment USP banking products and services STP
Segment
Institutional and individual clients in need of financial assistance
Small,medium,large, government and corporate clients and all sorts Target Group of individuals
The bank serving 19 million customers in more than 55 countries by Positioning offering practical advice and relevant financial solutions SWOT Analysis
1. Canada’s most international bank with more than 2000 branches across 55 countries 2. Strong presence in Mexico and the Caribbean 3. Canada’s largest lender of loans 4. Diversified platforms providing sustainable revenue growth 5. Stronger capital position provides resilience to adverse market developments Strength 6. Has a global team of more than 75,000 employees
1. Presence is limited to Americas only and limited presence in emerging economies Weakness 2. Limited operations and market share as compared to larger banks
1.Acquisition of 51% stake in Banco Colpatria will help in expansion in Colombia 2.Aaddition of assets in China will help in expansion and growth in China 3.High opportunity to expand in Brazil, Chile and other emerging economies Opportunity 4. Strengthened position in the Canadian mortgage market
1. Change in mortgage rules in Canada can have significant impact on the business of the bank 2.High taxation can impact profitability 3.High competition from other Canadian banks can lead to low profit Threats margins Competition
1.Royal Bank of Canada (RBC) 2.TD Bank Financial Group 3.Citi Bank 4.Bank of America Competitors 5.Wells Fargo
doc_124136524.docx
SWOT ANALYSIS OF BANK OF NOVA SCOTIA
Bank of Nova Scotia
Parent Company
Bank of Nova Scotia / Scotiabank
Category
Banking
Sector
Financial Services
Tagline/ Slogan
You’re richer than you think
The bank offering personal, commercial, corporate and investment USP banking products and services STP
Segment
Institutional and individual clients in need of financial assistance
Small,medium,large, government and corporate clients and all sorts Target Group of individuals
The bank serving 19 million customers in more than 55 countries by Positioning offering practical advice and relevant financial solutions SWOT Analysis
1. Canada’s most international bank with more than 2000 branches across 55 countries 2. Strong presence in Mexico and the Caribbean 3. Canada’s largest lender of loans 4. Diversified platforms providing sustainable revenue growth 5. Stronger capital position provides resilience to adverse market developments Strength 6. Has a global team of more than 75,000 employees
1. Presence is limited to Americas only and limited presence in emerging economies Weakness 2. Limited operations and market share as compared to larger banks
1.Acquisition of 51% stake in Banco Colpatria will help in expansion in Colombia 2.Aaddition of assets in China will help in expansion and growth in China 3.High opportunity to expand in Brazil, Chile and other emerging economies Opportunity 4. Strengthened position in the Canadian mortgage market
1. Change in mortgage rules in Canada can have significant impact on the business of the bank 2.High taxation can impact profitability 3.High competition from other Canadian banks can lead to low profit Threats margins Competition
1.Royal Bank of Canada (RBC) 2.TD Bank Financial Group 3.Citi Bank 4.Bank of America Competitors 5.Wells Fargo
doc_124136524.docx