Description
SWOT ANALYSIS OF BANK OF NINGBO
Bank of Ningbo
Parent Company
Bank of Ningbo
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Strong banking presence in Shanghai and Ningbo STP
Segment
Corporate, retail and personal banking
Target Group
Individuals and businesses in need of banking services
Positioning
A city commercial bank in Ningbo, Zhejiang, China SWOT Analysis
1. Nearly 80 branches in Ningbo and Shanghai only 2. One of the constitute stocks in Shenzhen Stock Exchange Component Index 3. Relocated several major departments from Ningbo to Shanghai 4. Changed its name to Bank of Ningbo and listed its shares on the Shenzhen Stock Exchange 5. Singapore's Oversea-Chinese Banking Corporation took a stake in Strength Bank of Ningbo, thereby increasing its presence
1. Dominated by government policies 2.Very small branch network in China compared to leaders Weakness 3. No international presence and less visibility
Opportunity
1. Expansion within China 2. More independent management and less interference from the
government 3. Global penetration with tie-ups with international banks
1. Communist government in China can affect the management decisions 2.Slowdown of Chinese economy Threats 3. Fluctuating world economy can affect overall operations Competition
1. The People’s Bank of China 2.Industrial and Commercial Bank of China Ltd. 3.Agricultural Bank of China 4. Bank of China Limited 5. Bank of Communications Limited Competitors 6. China CITIC Bank
doc_441358220.docx
SWOT ANALYSIS OF BANK OF NINGBO
Bank of Ningbo
Parent Company
Bank of Ningbo
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Strong banking presence in Shanghai and Ningbo STP
Segment
Corporate, retail and personal banking
Target Group
Individuals and businesses in need of banking services
Positioning
A city commercial bank in Ningbo, Zhejiang, China SWOT Analysis
1. Nearly 80 branches in Ningbo and Shanghai only 2. One of the constitute stocks in Shenzhen Stock Exchange Component Index 3. Relocated several major departments from Ningbo to Shanghai 4. Changed its name to Bank of Ningbo and listed its shares on the Shenzhen Stock Exchange 5. Singapore's Oversea-Chinese Banking Corporation took a stake in Strength Bank of Ningbo, thereby increasing its presence
1. Dominated by government policies 2.Very small branch network in China compared to leaders Weakness 3. No international presence and less visibility
Opportunity
1. Expansion within China 2. More independent management and less interference from the
government 3. Global penetration with tie-ups with international banks
1. Communist government in China can affect the management decisions 2.Slowdown of Chinese economy Threats 3. Fluctuating world economy can affect overall operations Competition
1. The People’s Bank of China 2.Industrial and Commercial Bank of China Ltd. 3.Agricultural Bank of China 4. Bank of China Limited 5. Bank of Communications Limited Competitors 6. China CITIC Bank
doc_441358220.docx