Description
SWOT ANALYSIS OF BANK OF MONTREAL
Bank of Montreal
Parent Company
Bank of Montreal Financial Group (BMO)
Category
Banking
Sector
Financial services
Tagline/ Slogan
Making money make sense
USP
A group driven by enduring corporate values STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
Small, medium and corporate clients and individual customers
Positioning
Bank committed to provide great customer experience SWOT Analysis
1. Over 35,000 employees serves 7 million+ customers 2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine 3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures 4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg 5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization 6.Highly diversified financial services organization Strength 7. Sponsor of many sports and other events
1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks Weakness 2.Overdependence on Canada and US, and limited global presence
1. BMO venturing into Abu Dhabi will help in expansion in the Middle East 2.High opportunity to venture into developing economies like China and India Opportunity 3. Mergers and acquisitions and joint-ventures
1. Slowing consumer loan growth in Canada affecting Canadian banks 2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank Threats 3. Economic fluctuations can create problems Competition
1.Royal Bank of Canada 2.TD Group Competitors 3.Bank of Nova Scotia
doc_640467576.docx
SWOT ANALYSIS OF BANK OF MONTREAL
Bank of Montreal
Parent Company
Bank of Montreal Financial Group (BMO)
Category
Banking
Sector
Financial services
Tagline/ Slogan
Making money make sense
USP
A group driven by enduring corporate values STP
Segment
Institutional and individual clients in need of financial assistance
Target Group
Small, medium and corporate clients and individual customers
Positioning
Bank committed to provide great customer experience SWOT Analysis
1. Over 35,000 employees serves 7 million+ customers 2. BMO Capital Markets named as the “Best Investment Bank, Canada” by Global Finance Magazine 3. Dividend Yield (Yearly as well as 5- Year Avg) is considerably high in comparison to sector and industry figures 4. BMO was ranked worldwide amongst the world’s strongest banks category by Bloomberg 5.Ranked amongst Top 10 North American banks in terms of assets and market capitalization 6.Highly diversified financial services organization Strength 7. Sponsor of many sports and other events
1. In terms of the number of branches, the bank lags behind the top 3 Canadian banks Weakness 2.Overdependence on Canada and US, and limited global presence
1. BMO venturing into Abu Dhabi will help in expansion in the Middle East 2.High opportunity to venture into developing economies like China and India Opportunity 3. Mergers and acquisitions and joint-ventures
1. Slowing consumer loan growth in Canada affecting Canadian banks 2.Uncertainity and regulatory changes in Canada and US will have significant effect on the bank Threats 3. Economic fluctuations can create problems Competition
1.Royal Bank of Canada 2.TD Group Competitors 3.Bank of Nova Scotia
doc_640467576.docx