Description
SWOT ANALYSIS OF BANK OF IRELAND
Bank of Ireland
Parent Company
Bank of Ireland Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
Understanding Banking
USP
Bank offering services driven by traditions and relationships STP
Segment
Institutions and individuals
Target Group
Private individuals, SME’s, large corporate customers
An Irish bank offering diversified financial services to customers with Positioning high level of commitment SWOT Analysis
1. Bank specializes in retail and commercial banking 2. One of the top 4 banks in Ireland 3. Strength in domestic franchise sustained by strong distribution network 4. Strong workforce of over 15,000 employees 5. Has expanded in Great Britain by acquisition of other banks Strength 6. Good marketing and visibility through sports sponsorships
1. No global tie-ups and limited international presence, and mainly dependence of Ireland 2. Limited wholesale funding access forcing reliance on support from Weakness monetary authorities
Opportunity
1. Growth in retail banking and online banking will increase the customer base
2. Opportunity to grow in UK market and Baltic markets
1. High systemic risk in Irish banking industry 2. Challenging economic conditions in Ireland Threats 3.Uncertainty in Euro zone and regulatory changes across the world Competition
1. Ulster Bank 2. National Irish Bank Competitors 3. Allied Irish Bank
doc_865130703.docx
SWOT ANALYSIS OF BANK OF IRELAND
Bank of Ireland
Parent Company
Bank of Ireland Group
Category
Banking
Sector
Financial services
Tagline/ Slogan
Understanding Banking
USP
Bank offering services driven by traditions and relationships STP
Segment
Institutions and individuals
Target Group
Private individuals, SME’s, large corporate customers
An Irish bank offering diversified financial services to customers with Positioning high level of commitment SWOT Analysis
1. Bank specializes in retail and commercial banking 2. One of the top 4 banks in Ireland 3. Strength in domestic franchise sustained by strong distribution network 4. Strong workforce of over 15,000 employees 5. Has expanded in Great Britain by acquisition of other banks Strength 6. Good marketing and visibility through sports sponsorships
1. No global tie-ups and limited international presence, and mainly dependence of Ireland 2. Limited wholesale funding access forcing reliance on support from Weakness monetary authorities
Opportunity
1. Growth in retail banking and online banking will increase the customer base
2. Opportunity to grow in UK market and Baltic markets
1. High systemic risk in Irish banking industry 2. Challenging economic conditions in Ireland Threats 3.Uncertainty in Euro zone and regulatory changes across the world Competition
1. Ulster Bank 2. National Irish Bank Competitors 3. Allied Irish Bank
doc_865130703.docx