Description
SWOT ANALYSIS OF BANK OF INDIA
Bank Of India
Parent Company
Bank Of India
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
Relationships beyond Banking
USP
A bank that gives something extra to its customers
STP
Segment
For people who wish to invest their money in banks
Target Group
Families, Corporates
Positioning
Bank that delivers with a human touch
SWOT Analysis
1. A public sector undertaking. Thus, has government backing 2. Increasing profits over the years 3. Pan India presence with over 3400 branches 4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications) Strength 5. Large employee base
1.Brand valued not as big as SBI or BoB 2.The branches are not modernized in many cities as compared to Weakness leading banks
1.Venturing into rural areas 2.Installtion of more ATMs Opportunity 3.Use of mobile banking, internet banking on a large scale
1.New banking licenses 2.Foreign players Threats 3. Disinvestments
Competition
1.Bank of Maharashtra 2.Bank of Baroda 3. Central Bank 4.State Bank of India Competitors 5. ICICI Bank
doc_427691054.docx
SWOT ANALYSIS OF BANK OF INDIA
Bank Of India
Parent Company
Bank Of India
Category
Banking, Financial Services
Sector
Banking
Tagline/ Slogan
Relationships beyond Banking
USP
A bank that gives something extra to its customers
STP
Segment
For people who wish to invest their money in banks
Target Group
Families, Corporates
Positioning
Bank that delivers with a human touch
SWOT Analysis
1. A public sector undertaking. Thus, has government backing 2. Increasing profits over the years 3. Pan India presence with over 3400 branches 4. Founder of SWIFT (Society for Worldwide Inter Bank Financial Telecommunications) Strength 5. Large employee base
1.Brand valued not as big as SBI or BoB 2.The branches are not modernized in many cities as compared to Weakness leading banks
1.Venturing into rural areas 2.Installtion of more ATMs Opportunity 3.Use of mobile banking, internet banking on a large scale
1.New banking licenses 2.Foreign players Threats 3. Disinvestments
Competition
1.Bank of Maharashtra 2.Bank of Baroda 3. Central Bank 4.State Bank of India Competitors 5. ICICI Bank
doc_427691054.docx