Description
SWOT ANALYSIS OF BANK OF EAST ASIA BEA
Bank of East Asia BEA
Parent Company
The Bank of East Asia Limited
Category
Banking
Sector
Banking and Financial Services
Provide best in class financial services, always demanding the highest Tagline/ Slogan level of professionalism and integrity of ourselves (mission)
Largest independent local bank and the third largest bank in Hong USP Kong STP
Segment
Individuals and enterprises
Individuals and enterprises looking for financial services and retail Target Group banking
Positioning
Financial Services, Consumer Banking, Corporate Banking SWOT Analysis
1. Robust market image and strong Market capitalization 2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain. 3. Strong workforce: the bank employs more than 10,800 people 4. Inorganic growth: Acquisitions of many many has strengthened its position Strength 5. Good visibility in Hong Kong and China
1. Alleged rumors about stability caused an issue 2. Dependent on volatile financial market for revenue and limited Weakness global presence
1. More acquisitions and partnerships on global scale 2. Increase in service offerings can attract customers 3. Tie-up with international banks to tap more markets and penetrate Opportunity with their services
1. Prone to government and legal interventions. 2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe. Threats 3. Increasing competition from local and global players. Competition
1. HSBC 2.Hang Seng Bank 3. ICBC Asia Limited 4.Bank of Communications Competitors 5. BOC Hong Kong
doc_510474087.docx
SWOT ANALYSIS OF BANK OF EAST ASIA BEA
Bank of East Asia BEA
Parent Company
The Bank of East Asia Limited
Category
Banking
Sector
Banking and Financial Services
Provide best in class financial services, always demanding the highest Tagline/ Slogan level of professionalism and integrity of ourselves (mission)
Largest independent local bank and the third largest bank in Hong USP Kong STP
Segment
Individuals and enterprises
Individuals and enterprises looking for financial services and retail Target Group banking
Positioning
Financial Services, Consumer Banking, Corporate Banking SWOT Analysis
1. Robust market image and strong Market capitalization 2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain. 3. Strong workforce: the bank employs more than 10,800 people 4. Inorganic growth: Acquisitions of many many has strengthened its position Strength 5. Good visibility in Hong Kong and China
1. Alleged rumors about stability caused an issue 2. Dependent on volatile financial market for revenue and limited Weakness global presence
1. More acquisitions and partnerships on global scale 2. Increase in service offerings can attract customers 3. Tie-up with international banks to tap more markets and penetrate Opportunity with their services
1. Prone to government and legal interventions. 2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe. Threats 3. Increasing competition from local and global players. Competition
1. HSBC 2.Hang Seng Bank 3. ICBC Asia Limited 4.Bank of Communications Competitors 5. BOC Hong Kong
doc_510474087.docx