Description
SWOT ANALYSIS OF BANK OF CHINA
Bank of China
Parent Company
Bank of China Limited (BOC)
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Bank of China - 100 years of history, always with you
State owned diversified bank offering services in the areas of commercial, corporate, personal ,investment banking and insurance USP with presence in China, Hong Kong , Macau and other 31 countries STP
Institutional and individual clients seeking financial assistance and Segment advisory services
Large, medium and small sized enterprises, personal banking catering Target Group to individuals of all sorts
Positioning
One stop bank for various range of banking and financial services SWOT Analysis
1. Offers varied financial services 2. Wide recognition from industry in terms of brand image 3. High level of branch network, over 10,000 outlets within China mainland itself 4. High degree of importance is given to the research and development , marketing, service and system construction of bank card products 5.Though a Chinese bank, high level of internationalization is being adopted in terms of offerings and services Strength 6. Has an employee strength of over 380,000 employees
Weakness
1. Stiff competition from exiting banks in China
2.Not as dominant in agricultural financing as other banks
1. Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC 2. Can go for high level expansion in terms of opening new branches across the globe to compete with global banks like Citi,Standard Chartered, RBS,Deutsche bank 3.Should focus on other banking areas though the bank leads in Opportunity Trade financing
1. Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012 2.Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole 3.Decreased investment growth in China in 2012 will have significant Threats impact Competition
1. Industrial and Commercial Bank of China Limited (ICBC) 2.China Construction Bank (CCB) 3.Agricultural Bank of China Limited (ABC) 4.HSBC, Citibank, Standard Chartered Bank ( All major foreign Competitors banks)
doc_470964015.docx
SWOT ANALYSIS OF BANK OF CHINA
Bank of China
Parent Company
Bank of China Limited (BOC)
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Bank of China - 100 years of history, always with you
State owned diversified bank offering services in the areas of commercial, corporate, personal ,investment banking and insurance USP with presence in China, Hong Kong , Macau and other 31 countries STP
Institutional and individual clients seeking financial assistance and Segment advisory services
Large, medium and small sized enterprises, personal banking catering Target Group to individuals of all sorts
Positioning
One stop bank for various range of banking and financial services SWOT Analysis
1. Offers varied financial services 2. Wide recognition from industry in terms of brand image 3. High level of branch network, over 10,000 outlets within China mainland itself 4. High degree of importance is given to the research and development , marketing, service and system construction of bank card products 5.Though a Chinese bank, high level of internationalization is being adopted in terms of offerings and services Strength 6. Has an employee strength of over 380,000 employees
Weakness
1. Stiff competition from exiting banks in China
2.Not as dominant in agricultural financing as other banks
1. Can expand into mainland China, in terms of establishing new branches to compete with ICBC, CCB and ABC 2. Can go for high level expansion in terms of opening new branches across the globe to compete with global banks like Citi,Standard Chartered, RBS,Deutsche bank 3.Should focus on other banking areas though the bank leads in Opportunity Trade financing
1. Foreign banks expanding at a rapid pace in mainland China, after impressive profits in 2011-2012 2.Lowered projected growth in China in 2012 by world bank will have significant impact on Chinese banking industry as a whole 3.Decreased investment growth in China in 2012 will have significant Threats impact Competition
1. Industrial and Commercial Bank of China Limited (ICBC) 2.China Construction Bank (CCB) 3.Agricultural Bank of China Limited (ABC) 4.HSBC, Citibank, Standard Chartered Bank ( All major foreign Competitors banks)
doc_470964015.docx