Description
SWOT ANALYSIS OF BANK OF BEIJING
Bank of Beijing
Parent Company
Bank of Beijing Co., Ltd.
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Grasp opportunities, prevent risk, promote management and create USP performance STP
Segmentation is done on the basis of type of user: personal and Segment corporate user
Target Group
Targets both the types of users
Provides all the services required for the personal and corporate Positioning segments SWOT Analysis
1. On the latest World Top 1000 Banks list issued by “The Banker”, Bank of Beijing ranks No.145 in terms of tier1 capital. 2. Has a good brand image in the public because of its outstanding performance and excellent products and services. 3. The bank’s CAR is within the limits specified by the government ensuring stable growth 4.After analyzing the changing trends, the Bank actively carried out its strategic transformation in retail, fee business and SME Strength 5. Being a state owned enterprise, strong backing by the govt
1. Lack of presence in the international market as it has very few Weakness branches internationally.
2. A lot of corporate users are migrating to the competitors as they provide better value added services as there is a lot of govt intervention in processes
1. The bank can increase the client base with the launch of “Business Start-up card”. 2. To meet the customer needs for consumption loan, Bank of Beijing issued a “Ji shi dai” (timely loan) product on the site, which is customized for the existing high-quality housing mortgage customers. 3. Could increase the customer base with the launch of Private bank card as it offers unique service in technology finance, culture finance and green finance. 4. Launched a new brand which takes into account the needs in the Opportunity citizens’ financial life
1. As the regulatory norms are eased in China, it may face a stiff competition as new banks might enter the market. 2. As new firms which offer online financial services are coming up, they may pose a threat. 3. Owing to the lack of international presence, the competitors might Threats take advantage of this situation and explore the untapped market Competition
1. Agricultural Bank of China 2. Bank of China Limited Competitors 3. Industrial & Commercial Bank of China
doc_549223021.docx
SWOT ANALYSIS OF BANK OF BEIJING
Bank of Beijing
Parent Company
Bank of Beijing Co., Ltd.
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
Grasp opportunities, prevent risk, promote management and create USP performance STP
Segmentation is done on the basis of type of user: personal and Segment corporate user
Target Group
Targets both the types of users
Provides all the services required for the personal and corporate Positioning segments SWOT Analysis
1. On the latest World Top 1000 Banks list issued by “The Banker”, Bank of Beijing ranks No.145 in terms of tier1 capital. 2. Has a good brand image in the public because of its outstanding performance and excellent products and services. 3. The bank’s CAR is within the limits specified by the government ensuring stable growth 4.After analyzing the changing trends, the Bank actively carried out its strategic transformation in retail, fee business and SME Strength 5. Being a state owned enterprise, strong backing by the govt
1. Lack of presence in the international market as it has very few Weakness branches internationally.
2. A lot of corporate users are migrating to the competitors as they provide better value added services as there is a lot of govt intervention in processes
1. The bank can increase the client base with the launch of “Business Start-up card”. 2. To meet the customer needs for consumption loan, Bank of Beijing issued a “Ji shi dai” (timely loan) product on the site, which is customized for the existing high-quality housing mortgage customers. 3. Could increase the customer base with the launch of Private bank card as it offers unique service in technology finance, culture finance and green finance. 4. Launched a new brand which takes into account the needs in the Opportunity citizens’ financial life
1. As the regulatory norms are eased in China, it may face a stiff competition as new banks might enter the market. 2. As new firms which offer online financial services are coming up, they may pose a threat. 3. Owing to the lack of international presence, the competitors might Threats take advantage of this situation and explore the untapped market Competition
1. Agricultural Bank of China 2. Bank of China Limited Competitors 3. Industrial & Commercial Bank of China
doc_549223021.docx