Description
SWOT ANALYSIS OF BANK OF BARODA
Bank of Baroda
Category
Banking Services
Sector
Banking, Financial Services, Investment services
Tagline/ Slogan
India’s International Bank One of the best PSU Banks with service matching that of Private Banks STP
USP
Segment
People who wish to invest their money in banking activities
Target Group
Middle income group individuals, HNIs, Corporates
Positioning
Bank with International product and services served the Indian way SWOT Analysis
1. One of the biggest names in public sector banking 2. No. of services and products offered by the bank 3. CBS implementation in its branches Strength 4. International presence adds to the credibility
1. Lesser branches across the country when compared with SBI and PNB 2. Due to focus on international branches, local focus sometimes Weakness gets diluted
1. International branches give scope to expand in other economies 2. Expansion in the rural areas to include the unbanked and underbanked Opportunity 3. BoB Caps can contribute more to the revenues
1. New banking licenses by RBI Threats 2. Foreign banks
Competition
1. SBI 2. PNB Competitors 3. ICICI
doc_497589417.docx
SWOT ANALYSIS OF BANK OF BARODA
Bank of Baroda
Category
Banking Services
Sector
Banking, Financial Services, Investment services
Tagline/ Slogan
India’s International Bank One of the best PSU Banks with service matching that of Private Banks STP
USP
Segment
People who wish to invest their money in banking activities
Target Group
Middle income group individuals, HNIs, Corporates
Positioning
Bank with International product and services served the Indian way SWOT Analysis
1. One of the biggest names in public sector banking 2. No. of services and products offered by the bank 3. CBS implementation in its branches Strength 4. International presence adds to the credibility
1. Lesser branches across the country when compared with SBI and PNB 2. Due to focus on international branches, local focus sometimes Weakness gets diluted
1. International branches give scope to expand in other economies 2. Expansion in the rural areas to include the unbanked and underbanked Opportunity 3. BoB Caps can contribute more to the revenues
1. New banking licenses by RBI Threats 2. Foreign banks
Competition
1. SBI 2. PNB Competitors 3. ICICI
doc_497589417.docx