Description
SWOT ANALYSIS OF BANK OF AMERICA
Bank of America
Parent Company
Bank of America Corporation
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
Bank of Opportunity
Bank of America Corporation is an American global financial services USP company, the largest bank holding company in the United States
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A bank which provides an opportunity to all its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Largest bank in the American market 3.Stable and growing banking sector in US 4.Excellent service and product innovation 5.Over 285,000 employee across the world 6.Bank of America serves clients in more than 150 countries and has Strength a relationship with 99% of the U.S fortune 500 companies
1.Weak asset position 2.Consumer credit controversies Weakness 3.Wikileaks controversy
1.Expansion in other countries Opportunity 2.Diversifying portfolios for customers
3.Growing credit card value for the consumers 4.Mergers acquisiitions and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Competition from other banks
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_716249132.docx
SWOT ANALYSIS OF BANK OF AMERICA
Bank of America
Parent Company
Bank of America Corporation
Category
Banking
Sector
Financial Institutions
Tagline/ Slogan
Bank of Opportunity
Bank of America Corporation is an American global financial services USP company, the largest bank holding company in the United States
STP
Segment
Enterprise and Individuals who are seeking financial help and advice
Target Group
Large enteprises and rich individual investors
Positioning
A bank which provides an opportunity to all its customers
SWOT Analysis
1.Strong brand name and good financial position 2.Largest bank in the American market 3.Stable and growing banking sector in US 4.Excellent service and product innovation 5.Over 285,000 employee across the world 6.Bank of America serves clients in more than 150 countries and has Strength a relationship with 99% of the U.S fortune 500 companies
1.Weak asset position 2.Consumer credit controversies Weakness 3.Wikileaks controversy
1.Expansion in other countries Opportunity 2.Diversifying portfolios for customers
3.Growing credit card value for the consumers 4.Mergers acquisiitions and JVs
1.Changing govt regulations and financial crisis like recessions Threats 2.Competition from other banks
Competition
1. BNP Paribas 2. Citigroup 3. China Construction Bank Corporation 4. Deutsche Bank 5. HSBC 6. National Australia Bank 7.Standard Chartered Bank Competitors 8.Royal Bank of Scotland
doc_716249132.docx