Description
SWOT ANALYSIS OF BANK MANDIRI
Bank Mandiri
Parent Company
Bank Mandiri- Indonesian Govt
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Leading trust. Enabling Growth
USP
Largest bank in Indonesia in term of assets, loans and deposits STP
Segment
Bank for masses
Target Group
Anyone who is in need of banking and financial services
Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Positioning Excellence SWOT Analysis
1. High capital adequacy ratio 2. Large ATM network of nearly 9000 ATMs 3. Huge assets and strong financial stability 4. Largest branch network in Indonesia with nearly 1500 branches Strength 5. Largest bank in Indonesia in term of assets, loans and deposits
1. NPA affecting performance Weakness 2. Sub-prime lending
1. Expansion in south-east Asia 2. Collaboration with Citibank Opportunity 3. Rising middle class home loans
4. Positive future outlook on Indonesian economy 5. High growth expected in SME sector
1.Currency devaluation Threats 2. Global slowdown might affect the economy Competition
1. Bank Permata 2. Bank CIMB Niaga 3. Bank Danamon 4. Bank Panin Competitors 5. BII
doc_718917566.docx
SWOT ANALYSIS OF BANK MANDIRI
Bank Mandiri
Parent Company
Bank Mandiri- Indonesian Govt
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Leading trust. Enabling Growth
USP
Largest bank in Indonesia in term of assets, loans and deposits STP
Segment
Bank for masses
Target Group
Anyone who is in need of banking and financial services
Bank Mandiri established their culture value known as TIPCE that stands for:Trust, Integrity, Professionalism, Customer Value and Positioning Excellence SWOT Analysis
1. High capital adequacy ratio 2. Large ATM network of nearly 9000 ATMs 3. Huge assets and strong financial stability 4. Largest branch network in Indonesia with nearly 1500 branches Strength 5. Largest bank in Indonesia in term of assets, loans and deposits
1. NPA affecting performance Weakness 2. Sub-prime lending
1. Expansion in south-east Asia 2. Collaboration with Citibank Opportunity 3. Rising middle class home loans
4. Positive future outlook on Indonesian economy 5. High growth expected in SME sector
1.Currency devaluation Threats 2. Global slowdown might affect the economy Competition
1. Bank Permata 2. Bank CIMB Niaga 3. Bank Danamon 4. Bank Panin Competitors 5. BII
doc_718917566.docx