Description
SWOT ANALYSIS OF BANGKOK BANK
BANGKOK Bank
Parent Company
Bangkok Bank Public Company
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
We care for you wherever you are
Thailand's largest retail customer base & the largest overseas branch USP network among Thai banks STP
Segment
Individuals, SME & Corporates looking for financial services & loans
Target Group
Corporate and SME looking for loans & other financial assistance
Positioning
Thailand's market leader in corporate and SME banking SWOT Analysis
1. Largest customer base in Thailand 2. Strong market position in domestic market sustaining business growth 3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs 4. Strong business growth ensuring continuous lending Strength 5. Strong employee strength with over 20,000 employees
1. Inability to manage NIM indicates lack of flexibility Weakness 2. Limited global exposure makes it dependent on one economy
1. International expansion likely to increase revenues 2. Positive economic outlook for Thailand Opportunity 3. Growth of retail savings and investments in Asia Pacific
1. Consolidation in the financial services industry likely to intensify competition Threats 2. Weak economic growth in Euro zone economies Competition
1. Standard Chartered PLC 2. Citibank, N.A. 3. Siam Commercial Bank 4. Krung Thai Bank Public Company Limited 5. Bank of Ayudhya Public Company Ltd Competitors 6. TMB Bank Public Company Limited
doc_290733016.docx
SWOT ANALYSIS OF BANGKOK BANK
BANGKOK Bank
Parent Company
Bangkok Bank Public Company
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
We care for you wherever you are
Thailand's largest retail customer base & the largest overseas branch USP network among Thai banks STP
Segment
Individuals, SME & Corporates looking for financial services & loans
Target Group
Corporate and SME looking for loans & other financial assistance
Positioning
Thailand's market leader in corporate and SME banking SWOT Analysis
1. Largest customer base in Thailand 2. Strong market position in domestic market sustaining business growth 3. Improved asset quality with over 1000+ branches and nearly 9000 ATMs 4. Strong business growth ensuring continuous lending Strength 5. Strong employee strength with over 20,000 employees
1. Inability to manage NIM indicates lack of flexibility Weakness 2. Limited global exposure makes it dependent on one economy
1. International expansion likely to increase revenues 2. Positive economic outlook for Thailand Opportunity 3. Growth of retail savings and investments in Asia Pacific
1. Consolidation in the financial services industry likely to intensify competition Threats 2. Weak economic growth in Euro zone economies Competition
1. Standard Chartered PLC 2. Citibank, N.A. 3. Siam Commercial Bank 4. Krung Thai Bank Public Company Limited 5. Bank of Ayudhya Public Company Ltd Competitors 6. TMB Bank Public Company Limited
doc_290733016.docx