Description
SWOT ANALYSIS OF BANESCO BANCO
Banesco Banco Parent Company Category Sector Tagline/ Slogan Banesco Banco Regional Banks Banking and Financial Services Universal bank One of the first Venezuelan banks holding only Venezuelan capital STP Segment Target Group Consumer, corporate and investment banking Individuals, HNIs, businesses, SMEs, funds A comprehensive financial services organization dedicated to meeting the needs of customers SWOT Analysis 1.One of Venezuela’s largest bank, with a significant market share 2. More than 400 branches in all parts of Venezuela 3. Has shown better stock market performance than peers 4. Good assets base and strong financial position Strength 5. Employee base of more than 7500 employees 1. Not much international presence 2. Low brand recall compared to peers 1. Expansion in other countries 2. Overseas acquisition
USP
Positioning
Weakness
Opportunity
Threats
1. Exposure to Eurozone can affect future performance 2. Intense competition from local and foreign banks Competition 1. Banco Mercantil 2. Banco Occidental de Descuento 3. Banco de Venezuela
Competitors
4. BBVA Banco Provincial
doc_382391563.docx
SWOT ANALYSIS OF BANESCO BANCO
Banesco Banco Parent Company Category Sector Tagline/ Slogan Banesco Banco Regional Banks Banking and Financial Services Universal bank One of the first Venezuelan banks holding only Venezuelan capital STP Segment Target Group Consumer, corporate and investment banking Individuals, HNIs, businesses, SMEs, funds A comprehensive financial services organization dedicated to meeting the needs of customers SWOT Analysis 1.One of Venezuela’s largest bank, with a significant market share 2. More than 400 branches in all parts of Venezuela 3. Has shown better stock market performance than peers 4. Good assets base and strong financial position Strength 5. Employee base of more than 7500 employees 1. Not much international presence 2. Low brand recall compared to peers 1. Expansion in other countries 2. Overseas acquisition
USP
Positioning
Weakness
Opportunity
Threats
1. Exposure to Eurozone can affect future performance 2. Intense competition from local and foreign banks Competition 1. Banco Mercantil 2. Banco Occidental de Descuento 3. Banco de Venezuela
Competitors
4. BBVA Banco Provincial
doc_382391563.docx