Description
SWOT ANALYSIS OF BANCO POPULAR
Banco Popular
Parent Company
Banco Popular
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Make Dreams Happen
USP
Holding company for a number of different banks across the globe STP
Segment
Any income segment individual or businesses
Target Group
Small and large enterprises, individuals in need of banking services
Bank that provides all kinds of banking services in the best possible Positioning way SWOT Analysis
1. One of the top five largest banking group in Spain 2. Includes five regional banks 3. Subsidiaries across Europe and USA 4. Offices all across the globe with nearly 15,000 employees 5. Met tough European Union Capital Requirements Strength 6. Strong branch network and ATM presence
1.Performance affected by Eurozone crisis Weakness 2.Limited presence globally as operations dependent on Spain
1. Global expansion and tie-ups Opportunity 2. Acquisitions of other banks in Europe and USA
Threats
1. New rules and regulations imposed on the European banks
2. Eurozone crisis 3. Extreme threshold limits on various fronts put by the watchdog on the banks Competition
1. Santander Central Hispano 2. Banco Bilbao VizcayaArgentaria 3. Caixad´Estalvis i Pensions de Barcelona “la Caixa” 4. Caja de Ahorros de Madrid 6. Caja de Ahorros de Valencia, Castellón y Alicante (Bancaixa) 7. Banc Sabadell Competitors 8. Caixad´Estalvis de Catalunya
doc_762684935.docx
SWOT ANALYSIS OF BANCO POPULAR
Banco Popular
Parent Company
Banco Popular
Category
Banking
Sector
Banking and Financial Services
Tagline/ Slogan
Make Dreams Happen
USP
Holding company for a number of different banks across the globe STP
Segment
Any income segment individual or businesses
Target Group
Small and large enterprises, individuals in need of banking services
Bank that provides all kinds of banking services in the best possible Positioning way SWOT Analysis
1. One of the top five largest banking group in Spain 2. Includes five regional banks 3. Subsidiaries across Europe and USA 4. Offices all across the globe with nearly 15,000 employees 5. Met tough European Union Capital Requirements Strength 6. Strong branch network and ATM presence
1.Performance affected by Eurozone crisis Weakness 2.Limited presence globally as operations dependent on Spain
1. Global expansion and tie-ups Opportunity 2. Acquisitions of other banks in Europe and USA
Threats
1. New rules and regulations imposed on the European banks
2. Eurozone crisis 3. Extreme threshold limits on various fronts put by the watchdog on the banks Competition
1. Santander Central Hispano 2. Banco Bilbao VizcayaArgentaria 3. Caixad´Estalvis i Pensions de Barcelona “la Caixa” 4. Caja de Ahorros de Madrid 6. Caja de Ahorros de Valencia, Castellón y Alicante (Bancaixa) 7. Banc Sabadell Competitors 8. Caixad´Estalvis de Catalunya
doc_762684935.docx