Description
SWOT ANALYSIS OF BANCO BRADESCO
Banco Bradesco
Parent Company
Banco Bradesco
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Presença é Bradesco (Presence is Bradesco)
It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards USP investment banking STP
Segment
Individuals and Corporates
Target Group
Bank to masses, anyone who wants to avail banking services
Positioning
One stop banking solution to all the banking needs SWOT Analysis
1. Use of advanced technology for retail banking 2. Wide ATM network across the country 3. Good domestic andInternational presence with nearly 5000 branches 4. Strong brand recall and visibility 5. Very strong financial position Strength 6. High rate of expansion and acquisitions of other banks
1. Presence only in Latin America 2. Decreased rating by rating agencies Weakness 3.Limited global presence and high dependence on Brazil
Opportunity
1.Sponsor of Olympic games 2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services 4. Growth and expansion in other countries
1. Intense competition 2. Effect of Eurozone crisis Threats 3.Changing government regulations Competition
1. Itaú Unibanco 2. Banco Bradesco 3. Banco Cruzeiro do Sul 4. Banco de Brasília 5. Banco do Brasil Competitors 6. Central Bank of Brazil
doc_515409719.docx
SWOT ANALYSIS OF BANCO BRADESCO
Banco Bradesco
Parent Company
Banco Bradesco
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Presença é Bradesco (Presence is Bradesco)
It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards USP investment banking STP
Segment
Individuals and Corporates
Target Group
Bank to masses, anyone who wants to avail banking services
Positioning
One stop banking solution to all the banking needs SWOT Analysis
1. Use of advanced technology for retail banking 2. Wide ATM network across the country 3. Good domestic andInternational presence with nearly 5000 branches 4. Strong brand recall and visibility 5. Very strong financial position Strength 6. High rate of expansion and acquisitions of other banks
1. Presence only in Latin America 2. Decreased rating by rating agencies Weakness 3.Limited global presence and high dependence on Brazil
Opportunity
1.Sponsor of Olympic games 2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services 4. Growth and expansion in other countries
1. Intense competition 2. Effect of Eurozone crisis Threats 3.Changing government regulations Competition
1. Itaú Unibanco 2. Banco Bradesco 3. Banco Cruzeiro do Sul 4. Banco de Brasília 5. Banco do Brasil Competitors 6. Central Bank of Brazil
doc_515409719.docx