Description
SWOT ANALYSIS OF BANCO BILBAO VIZCAYA ARGENTARIA
Banco Bilbao Vizcaya Argentaria (BBVA)
Parent Company
Banco Bilbao Vizcaya Argentaria, S.A
Category
Banking
Sector
Financial services& Banking
Tagline/ Slogan
We are what we do each day
A global group that offers individual and corporate customers the most complete range of financial and non-financial products and USP services STP
Segment
Individuals and corporate customers
Target Group
All sorts of individuals and companies
Positioning
Simplicity as a differential way of being customer – centric SWOT Analysis
1. Large network of branches across Spain, Latin America and Portugal 2. Tie up/collaboration with banks in China and other emerging countries helped in rapid expansion 3. Superior cost management contributing increase in margins 4. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world 5. Its operations are in over 40 countries and has over 105,000 employees globally Strength 6. Strong presence in Europe
1. Apart from Europe, Presence penetration is not as global as some other major banks Weakness 2.US financial crisis caused problems to the bank
1. Increasing investment opportunities in China, Latin America and other emerging countries will help in long term growth 2.BBVA Bancomer’s ‘2010-2012 Growth Plan’ Opportunity likely to be successful
1.Uncertainity in Euro zone 2.Increasing consolidation in European financial markets Threats 3.Regulatory changes in US might affect the US operations Competition
1.Santander Group 2.Banco Sabadell Competitors 3.Banco Popular Espanaol
doc_389909848.docx
SWOT ANALYSIS OF BANCO BILBAO VIZCAYA ARGENTARIA
Banco Bilbao Vizcaya Argentaria (BBVA)
Parent Company
Banco Bilbao Vizcaya Argentaria, S.A
Category
Banking
Sector
Financial services& Banking
Tagline/ Slogan
We are what we do each day
A global group that offers individual and corporate customers the most complete range of financial and non-financial products and USP services STP
Segment
Individuals and corporate customers
Target Group
All sorts of individuals and companies
Positioning
Simplicity as a differential way of being customer – centric SWOT Analysis
1. Large network of branches across Spain, Latin America and Portugal 2. Tie up/collaboration with banks in China and other emerging countries helped in rapid expansion 3. Superior cost management contributing increase in margins 4. BBVA is the second largest bank in Spain and 7th largest financial institution in the Western world 5. Its operations are in over 40 countries and has over 105,000 employees globally Strength 6. Strong presence in Europe
1. Apart from Europe, Presence penetration is not as global as some other major banks Weakness 2.US financial crisis caused problems to the bank
1. Increasing investment opportunities in China, Latin America and other emerging countries will help in long term growth 2.BBVA Bancomer’s ‘2010-2012 Growth Plan’ Opportunity likely to be successful
1.Uncertainity in Euro zone 2.Increasing consolidation in European financial markets Threats 3.Regulatory changes in US might affect the US operations Competition
1.Santander Group 2.Banco Sabadell Competitors 3.Banco Popular Espanaol
doc_389909848.docx