Description
SWOT ANALYSIS OF BANCA CARIGE
Banca Carige Parent Company Category Sector Tagline/ Slogan USP Banca Carige Regional Banks Banking and Financial Services Largest bank in Liguria and one of the main banks in Italy STP Segmentation is done based on banking, financial and insurance segments Individual and enterprises looking for banking solutions Creating value in the medium/long-term for all stakeholders SWOT Analysis 1. It is a conglomerate in terms of range of products and services offered by it 2. Over 1000+ branches distributed across Italy and one branch in France with which it serves the customers in a better way 3. In order to cater to the new demands Carige Mobile, the new platform to access services via smartphone or tablet, was launched for all Group banks Strength 4. The company has a expert employee base of over 5000 people 1. It was blamed for accounting tricks and being in a difficult situation due to derivatives the bank that bought from Deutsche Bank Weakness 2. Very limited global presence as it has branches in only which leads to capturing less market share
Segment Target Group Positioning
3 Due to increasing defaults, this led to a number of losses being incurred 1. As the geographic concentration in Italy increases risk, they should expand into other regions as well to diversify the risk 2. Banca Carige can increase the gamut of services offered so that they cater to a large segment Opportunity 3. More focus can be put in advertising to reach a wide customer base 1. Deficits in Spain and Italy led to weakening outlook of the banking sector as a whole in these regions 2. The savings rate of the families have dropped which could reduce the money available in its coffers Threats 3. The rate of non- performing assets of Banca Carige continued to increase Competition 1. Banca d’Italia 2. Banca Mediolanum Competitors 3. Banca Monte Parma
doc_636824594.docx
SWOT ANALYSIS OF BANCA CARIGE
Banca Carige Parent Company Category Sector Tagline/ Slogan USP Banca Carige Regional Banks Banking and Financial Services Largest bank in Liguria and one of the main banks in Italy STP Segmentation is done based on banking, financial and insurance segments Individual and enterprises looking for banking solutions Creating value in the medium/long-term for all stakeholders SWOT Analysis 1. It is a conglomerate in terms of range of products and services offered by it 2. Over 1000+ branches distributed across Italy and one branch in France with which it serves the customers in a better way 3. In order to cater to the new demands Carige Mobile, the new platform to access services via smartphone or tablet, was launched for all Group banks Strength 4. The company has a expert employee base of over 5000 people 1. It was blamed for accounting tricks and being in a difficult situation due to derivatives the bank that bought from Deutsche Bank Weakness 2. Very limited global presence as it has branches in only which leads to capturing less market share
Segment Target Group Positioning
3 Due to increasing defaults, this led to a number of losses being incurred 1. As the geographic concentration in Italy increases risk, they should expand into other regions as well to diversify the risk 2. Banca Carige can increase the gamut of services offered so that they cater to a large segment Opportunity 3. More focus can be put in advertising to reach a wide customer base 1. Deficits in Spain and Italy led to weakening outlook of the banking sector as a whole in these regions 2. The savings rate of the families have dropped which could reduce the money available in its coffers Threats 3. The rate of non- performing assets of Banca Carige continued to increase Competition 1. Banca d’Italia 2. Banca Mediolanum Competitors 3. Banca Monte Parma
doc_636824594.docx