Description
SWOT ANALYSIS OF BAJAJ ALLIANZ
Bajaj Allianz
Parent Company
Bajaj Finserv LTD. And Allianz SE
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Jiyo Befikar; Life. Insured by Care
USP
Expertise in local market with global exposure
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Global exposure in Insurance through Allianz SE and Strong Local Implementation by Bajaj 2. Has network across 200 towns 3. Fundamentally Strong with good paying Capabilities 4. Allianz AG is an insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth worldwide with 115 years of financial experience in over 70 countries 5. Received the prestigious "Business Leader in General Insurance", Strength award by NDTV Profit
1. Lack of penetration in rural areas Weakness 2. Smaller Infrastructure as compared to established players
Opportunity
1. Growing rural market potential
2. Urban Youth with growing income
1. Economic crisis and economic instability 2. Entry of new NBFCs in the sector Threats 3. Increasing awareness amongst people about securing their future
Competition
1. SBI Life Insurance 2. Sahara Life Insurance Competitors 3. HDFC Standard Life
doc_625712571.docx
SWOT ANALYSIS OF BAJAJ ALLIANZ
Bajaj Allianz
Parent Company
Bajaj Finserv LTD. And Allianz SE
Category
NBFC
Sector
Insurance and finance
Tagline/ Slogan
Jiyo Befikar; Life. Insured by Care
USP
Expertise in local market with global exposure
STP
Segment
Personal and Group Insurance
Target Group
Urban and Rural Investors
Positioning
Complete Insurance and financial solutions
SWOT Analysis
1. Global exposure in Insurance through Allianz SE and Strong Local Implementation by Bajaj 2. Has network across 200 towns 3. Fundamentally Strong with good paying Capabilities 4. Allianz AG is an insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth worldwide with 115 years of financial experience in over 70 countries 5. Received the prestigious "Business Leader in General Insurance", Strength award by NDTV Profit
1. Lack of penetration in rural areas Weakness 2. Smaller Infrastructure as compared to established players
Opportunity
1. Growing rural market potential
2. Urban Youth with growing income
1. Economic crisis and economic instability 2. Entry of new NBFCs in the sector Threats 3. Increasing awareness amongst people about securing their future
Competition
1. SBI Life Insurance 2. Sahara Life Insurance Competitors 3. HDFC Standard Life
doc_625712571.docx