Description
SWOT ANALYSIS OF AWA BANK
Awa Bank Parent Company Category Sector Tagline/ Slogan USP Awa Bank Regional Banks Banking and Financial Services One of the most prominent regional banks in Japan STP Segment Target Group Banking and financial services Individuals and enterprsies Provides all the services required for the individual and corporate segments SWOT Analysis 1. Strong domestic presence as it is present in almost many of the places 2. Total assets of the bank have increased in comparison to that of the previous years and it can make better utilization of these assets 3. More cash is available with the bank as a result of the fees and commissions earned on the sale of its financial products Strength 4. The bank provides different services for retail and corporate customers like loans, banking services, deposits etc 1. Earnings per share is decreasing as a result of which the investors might not be interested in investing in the bank Weakness 2. More provisions are given for the bad loans and as a result of this the bank is comprising on the money which can be invested
Positioning
somewhere else 3. The bank has limited presence and restricted only to Japan for its business 1. As customers are moving towards mobile banking, it should provide more services for Android and IOS devices and provide cloud based services 2. It can expand into other geographic locations as it would be risky if it is concentrated only in Japan 3. Decrease in loans was less severe compared to the decrease in the deposits thereby increasing the loan/deposit ratio and thereby improving the rating of the bank 1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios for the bank 2. Competitors are offering more products and a better customer services as they have many branches in Japan Threats 3. Low interest rates in Japan would affect the money inflows for the bank in the long run Competition 1. The Fukui Bank, Ltd. 2. The Iyo Bank, Ltd. Competitors 3. The Ogaki Kyoritsu Bank Ltd
Opportunity
doc_391821910.docx
SWOT ANALYSIS OF AWA BANK
Awa Bank Parent Company Category Sector Tagline/ Slogan USP Awa Bank Regional Banks Banking and Financial Services One of the most prominent regional banks in Japan STP Segment Target Group Banking and financial services Individuals and enterprsies Provides all the services required for the individual and corporate segments SWOT Analysis 1. Strong domestic presence as it is present in almost many of the places 2. Total assets of the bank have increased in comparison to that of the previous years and it can make better utilization of these assets 3. More cash is available with the bank as a result of the fees and commissions earned on the sale of its financial products Strength 4. The bank provides different services for retail and corporate customers like loans, banking services, deposits etc 1. Earnings per share is decreasing as a result of which the investors might not be interested in investing in the bank Weakness 2. More provisions are given for the bad loans and as a result of this the bank is comprising on the money which can be invested
Positioning
somewhere else 3. The bank has limited presence and restricted only to Japan for its business 1. As customers are moving towards mobile banking, it should provide more services for Android and IOS devices and provide cloud based services 2. It can expand into other geographic locations as it would be risky if it is concentrated only in Japan 3. Decrease in loans was less severe compared to the decrease in the deposits thereby increasing the loan/deposit ratio and thereby improving the rating of the bank 1. Introduction of Basel III norms can lead to stricter norms on the common equity ratios for the bank 2. Competitors are offering more products and a better customer services as they have many branches in Japan Threats 3. Low interest rates in Japan would affect the money inflows for the bank in the long run Competition 1. The Fukui Bank, Ltd. 2. The Iyo Bank, Ltd. Competitors 3. The Ogaki Kyoritsu Bank Ltd
Opportunity
doc_391821910.docx