Description
SWOT ANALYSIS OF ATE BANK
ATEbank Parent Company Category Sector Tagline/ Slogan ATEbank Regional Banks Banking and Financial Services Agricultural Bank of Greece A commercial bank based in Athens, Greece especially for farmers STP Segment Target Group Positioning Corporate and consumer banking Individuals, farmers, businesses A bank for well-being of farmers SWOT Analysis 1. Strong assets and strong financial position 2. Aggressive expansion plans 3. Recent increase in share capital of the bank 4. Around 9,000 strong employee base 5. Strong presence on Greek Stock Exchange Strength 6. One of the oldest banks in Greece 1. Diverted focus from farmers 2. Bank lost its original purpose of existence for farmers 1. Moving focus out of Europe 2. Reducing exposure to Europe, Government of Greece 1. Eurozone crisis and economic fluctuations
USP
Weakness
Opportunity Threats
2. Exposure to troubled European economies 3. Falling demand for banking Competition 1.Bank of Greece 2.National Bank of Greece 3.Bank of Cyprus 4.Piraeus Bank 5.Emporiki Bank Competitors 6.EFG Eurobank-Ergasias
doc_632708147.docx
SWOT ANALYSIS OF ATE BANK
ATEbank Parent Company Category Sector Tagline/ Slogan ATEbank Regional Banks Banking and Financial Services Agricultural Bank of Greece A commercial bank based in Athens, Greece especially for farmers STP Segment Target Group Positioning Corporate and consumer banking Individuals, farmers, businesses A bank for well-being of farmers SWOT Analysis 1. Strong assets and strong financial position 2. Aggressive expansion plans 3. Recent increase in share capital of the bank 4. Around 9,000 strong employee base 5. Strong presence on Greek Stock Exchange Strength 6. One of the oldest banks in Greece 1. Diverted focus from farmers 2. Bank lost its original purpose of existence for farmers 1. Moving focus out of Europe 2. Reducing exposure to Europe, Government of Greece 1. Eurozone crisis and economic fluctuations
USP
Weakness
Opportunity Threats
2. Exposure to troubled European economies 3. Falling demand for banking Competition 1.Bank of Greece 2.National Bank of Greece 3.Bank of Cyprus 4.Piraeus Bank 5.Emporiki Bank Competitors 6.EFG Eurobank-Ergasias
doc_632708147.docx