Description
SWOT ANALYSIS OF ARAB BANK
Arab Bank
Parent Company
Arab Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Success is a journey
USP
The first private sector financial institution in the Arab world STP
Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Segment Corporate banking
Target Group
Individuals and corporates in need of banking services
Positioning
A transparent, respected and beloved financial institution SWOT Analysis
1. One of the largest financial institutions in the Middle East 2. More than 500 branches across all regions 3. Presence in 30 countries on five continents 4. A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade 5. High Global presence and good awareness Strength 6. Huge asset base
1. Alleged controversies in recent past affected image Weakness 2. Does not possess a truly global brand image
Opportunity
1. Increasing oil prices can boost Middle East economies
2. Increasing demand for banking services in Middle East 3. More global tie-ups to increase penetration internationally
1. Exposure to Eurozone crisis 2. Increasing competition in Middle East Threats 3. Flucutating economic scenario and currency values Competition
1.Arab Banking Corporation 2.Arab Jordan Investment Bank 3.Capital Bank of Jordan 4.Cairo Amman Bank 5.Bank of Jordan PLC 6.Islamic International Arab Bank PLC Competitors 7.Jordan Islamic Bank for Finance and Investment
doc_612670394.docx
SWOT ANALYSIS OF ARAB BANK
Arab Bank
Parent Company
Arab Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
Success is a journey
USP
The first private sector financial institution in the Arab world STP
Current and saving accounts, Loans, Credit cards, Term deposits, Commercial lending, Project and structured finance, Private banking, Segment Corporate banking
Target Group
Individuals and corporates in need of banking services
Positioning
A transparent, respected and beloved financial institution SWOT Analysis
1. One of the largest financial institutions in the Middle East 2. More than 500 branches across all regions 3. Presence in 30 countries on five continents 4. A major economic engine in Jordan and throughout the Middle East/Northern Africa, providing modern banking services and capital, and facilitating development and trade 5. High Global presence and good awareness Strength 6. Huge asset base
1. Alleged controversies in recent past affected image Weakness 2. Does not possess a truly global brand image
Opportunity
1. Increasing oil prices can boost Middle East economies
2. Increasing demand for banking services in Middle East 3. More global tie-ups to increase penetration internationally
1. Exposure to Eurozone crisis 2. Increasing competition in Middle East Threats 3. Flucutating economic scenario and currency values Competition
1.Arab Banking Corporation 2.Arab Jordan Investment Bank 3.Capital Bank of Jordan 4.Cairo Amman Bank 5.Bank of Jordan PLC 6.Islamic International Arab Bank PLC Competitors 7.Jordan Islamic Bank for Finance and Investment
doc_612670394.docx