Description
SWOT ANALYSIS OF AOZORA BANK
Aozora Bank Parent Company Category Sector Tagline/ Slogan Aozora Bank, Ltd Banking Financial services Truly valuable customized financial solutions to clients through sophisticated and flexible planning STP Segment Institutional and individual clients Private individuals, SME’s, large corporate and financial institutions in need of customized financial solutions Providing varied and customized financial solutions which best suit customers SWOT Analysis 1. Pioneer in retail banking in Japan 2. One of the strongest capital positions among the Japanese banks 3. Strong position in terms of liquidity 4. Offers a broad range of financial services including specialty finance 5. Has its presence felt in 5 overseas centers 1. Limited presence in Japan and less global penetration 2. Dependence only on the Japanese market hence limited diversification compared to leading global banks 1. High opportunity to expand in Japan
USP
Target Group
Positioning
Strength
Weakness Opportunity
2. Growth in Internet banking will help in increasing the customer base 3. High opportunity to grow in specialty finance area and commercial banking 4. Tie-up with international banks to go global 1. Decreasing investment activity in Japan 2. Macroeconomic scenario across the world affecting the banking business 3. Regulatory changes in Japan affecting the bank Competition 1. Mizuho Financial Group 2. Sumitomo Trust and Banking 3. Mitsui Trust Holdings
Threats
Competitors
doc_358963979.docx
SWOT ANALYSIS OF AOZORA BANK
Aozora Bank Parent Company Category Sector Tagline/ Slogan Aozora Bank, Ltd Banking Financial services Truly valuable customized financial solutions to clients through sophisticated and flexible planning STP Segment Institutional and individual clients Private individuals, SME’s, large corporate and financial institutions in need of customized financial solutions Providing varied and customized financial solutions which best suit customers SWOT Analysis 1. Pioneer in retail banking in Japan 2. One of the strongest capital positions among the Japanese banks 3. Strong position in terms of liquidity 4. Offers a broad range of financial services including specialty finance 5. Has its presence felt in 5 overseas centers 1. Limited presence in Japan and less global penetration 2. Dependence only on the Japanese market hence limited diversification compared to leading global banks 1. High opportunity to expand in Japan
USP
Target Group
Positioning
Strength
Weakness Opportunity
2. Growth in Internet banking will help in increasing the customer base 3. High opportunity to grow in specialty finance area and commercial banking 4. Tie-up with international banks to go global 1. Decreasing investment activity in Japan 2. Macroeconomic scenario across the world affecting the banking business 3. Regulatory changes in Japan affecting the bank Competition 1. Mizuho Financial Group 2. Sumitomo Trust and Banking 3. Mitsui Trust Holdings
Threats
Competitors
doc_358963979.docx