Description
SWOT ANALYSIS OF AOMORI BANK
Aomori Bank
Parent Company
Aomori Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Japanese regional bank headquartered in Aomori, Aomori Prefecture STP
Retail Banking, Payday advance, Mortgages, Consumer Finance, Segment Investment Banking
Target Group
Individuals and businesses in need of financial services
Positioning
Local bank of Aomori SWOT Analysis
1. Assets more than 2000 billion yen 2. Employee base of more than 1400 employees 3. Aggressive mergers in the past Strength 4. Strong financial position and reputation among competitors
1.Comparitively, limited presence in Japan Weakness 2. Very few branding and marketing activities
1. Aggressive acquisition of other banks in Japan Opportunity 2. Focus on brand building and changing local positioning of the bank
1. Rising level of NPAs of the bank and industry Threats 2. Japanese economy undergoing contraction
3. Reducing demand for Banking services in Japan Competition
1. Ashikaga Bank 2. Bank of Tokyo-Mitsubishi 3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC) Competitors 6. Yamagata Shiawase Bankz
doc_485013681.docx
SWOT ANALYSIS OF AOMORI BANK
Aomori Bank
Parent Company
Aomori Bank
Category
Regional Banks
Sector
Banking and Financial Services
Tagline/ Slogan
-
USP
Japanese regional bank headquartered in Aomori, Aomori Prefecture STP
Retail Banking, Payday advance, Mortgages, Consumer Finance, Segment Investment Banking
Target Group
Individuals and businesses in need of financial services
Positioning
Local bank of Aomori SWOT Analysis
1. Assets more than 2000 billion yen 2. Employee base of more than 1400 employees 3. Aggressive mergers in the past Strength 4. Strong financial position and reputation among competitors
1.Comparitively, limited presence in Japan Weakness 2. Very few branding and marketing activities
1. Aggressive acquisition of other banks in Japan Opportunity 2. Focus on brand building and changing local positioning of the bank
1. Rising level of NPAs of the bank and industry Threats 2. Japanese economy undergoing contraction
3. Reducing demand for Banking services in Japan Competition
1. Ashikaga Bank 2. Bank of Tokyo-Mitsubishi 3. Keiyo Bank 4. Shinsei Bank. 5. Sumitomo Mitsui Banking Corporation (SMBC) Competitors 6. Yamagata Shiawase Bankz
doc_485013681.docx