Description
SWOT ANALYSIS OF ANDHRA BANK
Andhra Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
For all your needs
USP
High Customer satisfaction
STP
Segment
Individual and Industry Banking
Target Group
Rural and International Customers
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Product specific strategies 2. Superior Customer service 3. Strong growth in spite of crisis 4. Andhra bank has over 13000 employees 5. All Branches are 100% computerized, 1186 units viz., 1101 Strength Branches, 68 Extension Counters, 15 Service Centres
1. Small range of products in some sectors Weakness 2. Limited advertising as compared to leading competitors
1. Use of technology for value added services Opportunity 2. First life insurance Joint venture
Threats
1. Less rural penetration 2. Stiff competition
3. Constantly changing RBI policies
Competition
1. SBH 2. IDBI Competitors 3. Allahabad bank
doc_201222023.docx
SWOT ANALYSIS OF ANDHRA BANK
Andhra Bank
Parent Company
Government of India
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
For all your needs
USP
High Customer satisfaction
STP
Segment
Individual and Industry Banking
Target Group
Rural and International Customers
Positioning
Complete Banking and financial solutions
SWOT Analysis
1. Product specific strategies 2. Superior Customer service 3. Strong growth in spite of crisis 4. Andhra bank has over 13000 employees 5. All Branches are 100% computerized, 1186 units viz., 1101 Strength Branches, 68 Extension Counters, 15 Service Centres
1. Small range of products in some sectors Weakness 2. Limited advertising as compared to leading competitors
1. Use of technology for value added services Opportunity 2. First life insurance Joint venture
Threats
1. Less rural penetration 2. Stiff competition
3. Constantly changing RBI policies
Competition
1. SBH 2. IDBI Competitors 3. Allahabad bank
doc_201222023.docx