Description
In this activity every student will be assigned a company to which he/she has to analyze on different parameters as discussed further.
SWOT ANALYSIS
OF
A COMPANY
Objective
•
The objective of this activity is to analyze internal & external
environment of the company.
•
To gain the in depth knowledge of the company & Sector
•
To develop an entire overview about the company like
strategies com!etitors c"allenges list o# !ro$%cts an$
services b%siness str%ct%re &
Intro$%ction
•
In this activity every student will
be assigned a company to which
heshe has to analyze on different
parameters as discussed further
Contents
•
!ompany "rofile
•
S#$T %nalysis
•
&ecommendations Suggestions
•
&eferences & Sources
•
#orking 'aterial
Com!an' Pro#ile
•
(efine The )usiness
•
"romoters * #ho startedrun the business
•
!urrent Top 'anagement
•
+ision'ission of the !ompany
•
!urrent ,oals & $bjectives If "ossible
•
%ll "roduct lines- 'anufacturing .nits
!apacity- +arious types & 'edium of "oint
of Sales
Strengt"s
/.Strong financial condition0
•
$wner1s !apital
•
2o of shareholders
•
3oreign Investment
•
Institutional Investment
•
"rofitability of last 4 5uarters
6.'arket share and standing in market
7. "atents and Trademarks
4. Successful 2ew "roducts launched in last 8 years
8. Successful %dvertisement !ampaigns
9. Strong !ustomer Service0 any %ward won for
customer service.
:. ;oint ventures- Strategic %lliances- Takeovers and
'ergers
pertise of !ompany(ivision
4. 2o !ontrol over &aw 'aterial
8. 2o clear Strategic (irection
9. !ompetitive !apabilities.
:. #eak balance sheetD e>cess debt.
pansion through the
introduction of new products into the market range of buses
FStarbus & ,lobusG as well as trucks F2ovusG.
•
Though Tata is present in many countries it has only managed
to create a large consumer base in the Indian Subcontinent
namely India- )angladesh- )hutan- Sri Canka and 2epal and
has a growing consumer base in Italy- Spain and South %frica
Passenger Cars an$ 3tilit'
ve"icles
•
Tata SumoSpacio
•
Tata Safari
•
Tata Indica
•
Tata +ista
•
Tata Indigo
•
Tata 'anza
•
Tata Indigo 'arina
•
Tata #inger
•
Tata 'agic
•
Tata 2ano
•
Tata Oenon OT
•
Tata %ria
Commercial ve"icles
•
Tata %ce
•
Tata TCTelcoline6A: (I "ickup Truck
•
Tata 4A: => and =>6
•
Tata :A@ =>
•
Tata and =>6
•
Tata @A@ => and =>6
•
Tata //A@ FIntermediate truckG
•
Tata /8/A/8/6 F'edium bus chassisG
•
Tata /9/6/9/9 FBeavy bus chassisG
•
Tata /9/< FSemi Cow 3loor bus chassisG
•
Tata /9/A/967 F&ear =ngined Cow 3loor bus chassisG
•
Tata /9/7/9/8 F'edium truckG
•
Tata 68/868/9 F'edium truckG
!ontH
•
Tata Starbus F)randed )uses for city-inter city-school bus
and standard passenger transportationG
•
Tata ,lobus F&ange of fully built lu>ury coachesG
•
Tata Bispano ,lobus F&ear =ngined Inter city coachG
•
Tata 'arcopolo )us FCow 3loor- Semi Cow 3loor buses for
'ass &apid Transit and also standard passenger
transportation )usesG
•
Tata 7A/8 FBeavy truckG
•
Tata 7//< FBeavy truckG F4- and 4>6 versions
•
Tata C"T% :/7 T! F4>4G
•
Tata C"T :A@ =
•
Tata S( /A/8 T! F4>4G
•
Tata C"T% /9/8 T! F4>4G
•
Tata C"T% /96/ T! F9>9G
•
Tata C"T% /9/8 T! F4>6G
•
Tata #inger "assenger 'ini )us
Strengt"s
•
T%T% motors is mar(et lea$er in %utomobile Industry with high
market share.
•
T%T% 'otors !ompany have "%ge em!lo'ee base.
•
T%T% motors employee !ro$%ctivit' !ercentage is "ig"er.
•
T%T% motors produce lo, !rice car with low fuel consumption.
•
T%T% motors is the re!%table bran$ in Indian Industry.
•
T%T% 'otors Cimited is India1s largest a%tomobile com!an'-
with revenues of )s& /56./ crores 73S8 59 billion: in 599/;
.9&
!ontH
•
The researc" an$ $evelo!ment $e!artment of T%T% motors
is very strong.
•
T%T%1s management is strengthened by the collective
e>perience of its !artners an$ acteriorG & 5uality of 3iber.
T"reats
•
!ompeting car manufacturers have been in the passenger
car business for 4A- 8A or more years. Therefore Tata
'otors Cimited has to catch up in terms of Euality and lean
production.
•
Since the company has focused upon the commercial and
small vehicle segments- it has left itself open to competition
from overseas companies for the emerging Indian lu>ury
segments.
•
&ising prices in the global economy could pose a threat to
Tata 'otors Cimited on a couple of fronts. The price of steel
and aluminum is increasing putting pressure on the costs of
production.
!ont..
•
T%T% motors have low cost advantage over its competitors- once
the competitors find out the low cost production methodology then
there will no competitive advantage.
•
"akistan1s Transmission 'otor !ompany has built a basic four0
wheeler for only K6-/AA. This car is considerably cheap and the
"akistan Transmission 'otor company started e>porting them to
Sudan- 5atar- and !hile.
•
The low safety standards can impact the sales.
•
Powerful competitors for the luxury market including Honda, Toyota,
Ford and Mercedes-Ben are !eginning to push into the "ndian market
)e#erences & So%rces
•
Tata 'otorsI $fficial #ebsite
•
#iki 0 Tata 'otors Ctd.
•
)usiness Today 0 "ick and !hoose
•
)usiness Today 0 Tata 'otors to bring
;aguar- Cand &over to India
doc_251895046.ppt
In this activity every student will be assigned a company to which he/she has to analyze on different parameters as discussed further.
SWOT ANALYSIS
OF
A COMPANY
Objective
•
The objective of this activity is to analyze internal & external
environment of the company.
•
To gain the in depth knowledge of the company & Sector
•
To develop an entire overview about the company like
strategies com!etitors c"allenges list o# !ro$%cts an$
services b%siness str%ct%re &
Intro$%ction
•
In this activity every student will
be assigned a company to which
heshe has to analyze on different
parameters as discussed further
Contents
•
!ompany "rofile
•
S#$T %nalysis
•
&ecommendations Suggestions
•
&eferences & Sources
•
#orking 'aterial
Com!an' Pro#ile
•
(efine The )usiness
•
"romoters * #ho startedrun the business
•
!urrent Top 'anagement
•
+ision'ission of the !ompany
•
!urrent ,oals & $bjectives If "ossible
•
%ll "roduct lines- 'anufacturing .nits
!apacity- +arious types & 'edium of "oint
of Sales
Strengt"s
/.Strong financial condition0
•
$wner1s !apital
•
2o of shareholders
•
3oreign Investment
•
Institutional Investment
•
"rofitability of last 4 5uarters
6.'arket share and standing in market
7. "atents and Trademarks
4. Successful 2ew "roducts launched in last 8 years
8. Successful %dvertisement !ampaigns
9. Strong !ustomer Service0 any %ward won for
customer service.
:. ;oint ventures- Strategic %lliances- Takeovers and
'ergers
pertise of !ompany(ivision
4. 2o !ontrol over &aw 'aterial
8. 2o clear Strategic (irection
9. !ompetitive !apabilities.
:. #eak balance sheetD e>cess debt.
pansion through the
introduction of new products into the market range of buses
FStarbus & ,lobusG as well as trucks F2ovusG.
•
Though Tata is present in many countries it has only managed
to create a large consumer base in the Indian Subcontinent
namely India- )angladesh- )hutan- Sri Canka and 2epal and
has a growing consumer base in Italy- Spain and South %frica
Passenger Cars an$ 3tilit'
ve"icles
•
Tata SumoSpacio
•
Tata Safari
•
Tata Indica
•
Tata +ista
•
Tata Indigo
•
Tata 'anza
•
Tata Indigo 'arina
•
Tata #inger
•
Tata 'agic
•
Tata 2ano
•
Tata Oenon OT
•
Tata %ria
Commercial ve"icles
•
Tata %ce
•
Tata TCTelcoline6A: (I "ickup Truck
•
Tata 4A: => and =>6
•
Tata :A@ =>
•
Tata and =>6
•
Tata @A@ => and =>6
•
Tata //A@ FIntermediate truckG
•
Tata /8/A/8/6 F'edium bus chassisG
•
Tata /9/6/9/9 FBeavy bus chassisG
•
Tata /9/< FSemi Cow 3loor bus chassisG
•
Tata /9/A/967 F&ear =ngined Cow 3loor bus chassisG
•
Tata /9/7/9/8 F'edium truckG
•
Tata 68/868/9 F'edium truckG
!ontH
•
Tata Starbus F)randed )uses for city-inter city-school bus
and standard passenger transportationG
•
Tata ,lobus F&ange of fully built lu>ury coachesG
•
Tata Bispano ,lobus F&ear =ngined Inter city coachG
•
Tata 'arcopolo )us FCow 3loor- Semi Cow 3loor buses for
'ass &apid Transit and also standard passenger
transportation )usesG
•
Tata 7A/8 FBeavy truckG
•
Tata 7//< FBeavy truckG F4- and 4>6 versions
•
Tata C"T% :/7 T! F4>4G
•
Tata C"T :A@ =
•
Tata S( /A/8 T! F4>4G
•
Tata C"T% /9/8 T! F4>4G
•
Tata C"T% /96/ T! F9>9G
•
Tata C"T% /9/8 T! F4>6G
•
Tata #inger "assenger 'ini )us
Strengt"s
•
T%T% motors is mar(et lea$er in %utomobile Industry with high
market share.
•
T%T% 'otors !ompany have "%ge em!lo'ee base.
•
T%T% motors employee !ro$%ctivit' !ercentage is "ig"er.
•
T%T% motors produce lo, !rice car with low fuel consumption.
•
T%T% motors is the re!%table bran$ in Indian Industry.
•
T%T% 'otors Cimited is India1s largest a%tomobile com!an'-
with revenues of )s& /56./ crores 73S8 59 billion: in 599/;
.9&
!ontH
•
The researc" an$ $evelo!ment $e!artment of T%T% motors
is very strong.
•
T%T%1s management is strengthened by the collective
e>perience of its !artners an$ acteriorG & 5uality of 3iber.
T"reats
•
!ompeting car manufacturers have been in the passenger
car business for 4A- 8A or more years. Therefore Tata
'otors Cimited has to catch up in terms of Euality and lean
production.
•
Since the company has focused upon the commercial and
small vehicle segments- it has left itself open to competition
from overseas companies for the emerging Indian lu>ury
segments.
•
&ising prices in the global economy could pose a threat to
Tata 'otors Cimited on a couple of fronts. The price of steel
and aluminum is increasing putting pressure on the costs of
production.
!ont..
•
T%T% motors have low cost advantage over its competitors- once
the competitors find out the low cost production methodology then
there will no competitive advantage.
•
"akistan1s Transmission 'otor !ompany has built a basic four0
wheeler for only K6-/AA. This car is considerably cheap and the
"akistan Transmission 'otor company started e>porting them to
Sudan- 5atar- and !hile.
•
The low safety standards can impact the sales.
•
Powerful competitors for the luxury market including Honda, Toyota,
Ford and Mercedes-Ben are !eginning to push into the "ndian market
)e#erences & So%rces
•
Tata 'otorsI $fficial #ebsite
•
#iki 0 Tata 'otors Ctd.
•
)usiness Today 0 "ick and !hoose
•
)usiness Today 0 Tata 'otors to bring
;aguar- Cand &over to India
doc_251895046.ppt