Description
SWOT ANALYSIS OF BANK DANAMON
Bank Danamon Parent Company Category Sector Tagline/ Slogan Bank Danamon Indonesia Tbk Banking Banking and Financial Services Believe in your faith Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology STP Segment Target Group People who are looking for private banking services Individuals and Corporates Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology. SWOT Analysis 1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center 2. Juara II, Best Local Cash Management Bank 3. Juara III, Best Single-Bank Electronic Trading Platform 4. The Best of Indonesia Service to Care Champion for Conventional Banking. 5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia 6. Strong domestic market presence 7. Sound Capital base Strength 8. Bank Danamon, Indonesia's one of the largest non-government
USP
Positioning
bank, has been recognized for their superb customer service. 9. One Indonesia's top bank by assets. 1. Over dependence on the Indonesia market and lesser global tieups 2. Lower perceived brand value as compared to BRI, BCA, BNI etc. 3. Less stable credit rating compared to BRI,BCA, BNI. 1. Growth in automobile sales 2. Growth prospects in Indonesian Takaful market 3. Islamic banking operations in Indonesia 4. Tie-up with international banks for global penetration 1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the economic growth. 2. Euro Zone Crisis and economic instability 3. Natural Calamities like earthquakes and Tsunami Competition 1. PT Bank Central Asia Tbk 2. PT Bank Mandiri (Persero) Tbk 3. PT Bank ANZ Indonesia
Weakness
Opportunity
Threats
Competitors
doc_173368670.docx
SWOT ANALYSIS OF BANK DANAMON
Bank Danamon Parent Company Category Sector Tagline/ Slogan Bank Danamon Indonesia Tbk Banking Banking and Financial Services Believe in your faith Customer-oriented organization, which serves all segments, offering a unique value for each segment, based on sales and service excellence, backed by world-class technology STP Segment Target Group People who are looking for private banking services Individuals and Corporates Customer-centered organization that serves all segments, offering a unique value for each segment; based sales and service excellence, backed by world-class technology. SWOT Analysis 1. One of the largest service network in Indonesia, covering about 2,500 branches, 800 ATMs, internet and mobile banking service and call center 2. Juara II, Best Local Cash Management Bank 3. Juara III, Best Single-Bank Electronic Trading Platform 4. The Best of Indonesia Service to Care Champion for Conventional Banking. 5. Bank Danamon is the sole licensee of Manchester United Card issuance in Indonesia 6. Strong domestic market presence 7. Sound Capital base Strength 8. Bank Danamon, Indonesia's one of the largest non-government
USP
Positioning
bank, has been recognized for their superb customer service. 9. One Indonesia's top bank by assets. 1. Over dependence on the Indonesia market and lesser global tieups 2. Lower perceived brand value as compared to BRI, BCA, BNI etc. 3. Less stable credit rating compared to BRI,BCA, BNI. 1. Growth in automobile sales 2. Growth prospects in Indonesian Takaful market 3. Islamic banking operations in Indonesia 4. Tie-up with international banks for global penetration 1. Rising uncertainties in domestic economy (i.e. fuel price hike and inflation) amidst global economic slowdown may put pressures on the economic growth. 2. Euro Zone Crisis and economic instability 3. Natural Calamities like earthquakes and Tsunami Competition 1. PT Bank Central Asia Tbk 2. PT Bank Mandiri (Persero) Tbk 3. PT Bank ANZ Indonesia
Weakness
Opportunity
Threats
Competitors
doc_173368670.docx