MARKET SURVEY FOR CHOCLATES
QUESTIONNAIRE FOR CONSUMERS
Name: _____________________________________________ Sex: _____________
Age group:
 5-10 yrs
 11-15 yrs
 16-20 yrs
 21- 30 yrs
 31-40 yrs
 40 yrs & above
Place of residence: ____________________________________________________
Occupation: __________________________________________________________
Monthly spending on clothes, eating out, hanging with friends etc _____________
In one word describe a foodstuff that says “Sharing your joy with people you love”
_____________________________________________________________________
What do you normally prefer to eat as a sweet item ___________________________
Do you like chocolates?
 Very much
 Okay okay
 Not much
 Not at all
How many times you buy chocolates?
 Once every day
 2- 3 times a week
 Once a week
 On special occasions only
 Others, plz specify
Where do you normally buy chocolates from?
 Your local kirana shops
 Supermarkets like Big Bazaar
Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)
 Taste
 Sweetness
 Price
 Calories
 Brand of the chocolate
 Packaging
 Ingredients/ flavours
Which brand of chocolates you prefer?
 Nestle
 Cadbury’s
 Amul
 Foreign brands like Hershey’s
 Any other, plz specify _______________________________________________
Why do you prefer that particular brand?
________________________________________________________________________________________________________________________________________________
Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, plz describe ________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal price range?
________________________________________________________________________________________________________________________________________________
Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand without any change in quality & taste?
________________________________________________________________________________________________________________________________________________
If you were given a chance to prepare a new variety of chocolates what would you make? i.e any new flavours or ingredients that you wish for in chocolates.