PR and Media Relations being the pillars of the org because it being the only way of communicating with people. Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising.
Objectives of Publicity [/b]
Define and write down your objectives for your publicity or media plan.
How will you design your public relations campaign?
Will it be designed to:
Establish your expertise among your peers, the press, or your potential clients or customers?
Build goodwill among your customer, supplier, or your community?
Create and reinforce your brand and professional corporate image?
Inform and create good perceptions regarding your company and services?
Assist you in introducing a new service or product to your market?
Generate sales or leads?
Mitigate the impact of negative publicity and/or corporate crisis?
Goals Defined [/b]
Define your goals in achieving this objective. It is important that your goals be specific, measurable, results-oriented and time-bound. These goals must be in-line with your overall business, marketing, and sales objectives.
Your Target Audience[/b]
Determine who your target audience consists of. Who is it that you want to reach with this campaign? What do you want your key message to be?
Scheduling Public Relations[/b]
Develop a schedule for your public relation campaigns. Create synergy by coinciding your public relations plan with other marketing and sales efforts.
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Deciding Communication Vehicles[/b]
Press releases
Articles
Customer Success Stories
Letters to the Editor
Press Conferences, Interview, or Media Tours
Radio, Television, or Press Interviews
Seminars or Speaking Engagements
Event Sponsorships
Select three from the list and beginning researching and developing your approach.
Tracking [/b]
Track the results of your PR Campaign. After each campaign sit down and review the results as regards whether you achieve the defined objectives and goals of this campaign. If yes then better, if no then list down the reasons for its non-achievement.