Description
Streaming Analytics Business Intelligences Next Stage
Executive Brief
Streaming Analytics: Business Intelligence’s
Next Stage
Transform Real-Time Data Into Deeper Understanding
and Faster Action
Legacy business intelligence (BI) systems that draw only from static and archived data
can’t keep pace with a business environment that demands fast, accurate action in the
moment rather than after the fact. Business today needs a new generation of BI, one that
incorporates real-time business events and dynamic live data from diverse operational
sources to expose relevant patterns and enable greater agility. This new approach to BI is
called Streaming Analytics (SA).
New Approaches Using Proven Technologies and Methodologies
When situations demand quick action, organizations need to make faster, more accurate
responses based on the most relevant and timely data and events. By melding proven
technologies and methodologies from data integration, data replication, complex event
processing, data virtualization, and event-driven architecture, SA enables organizations to
detect and react to important business situations as close as possible to the critical moment.
Unlike traditional BI, which is based on a “store frst, then analyze” model, SA calls for a
minimal latency design that analyzes and reports on business events as they occur. This
approach requires all of these capabilities:
• Real-time detection and response to business events with self-service/rule-based event
processing
• Real-time access to live operational data through database-independent, high-
performance data replication
• A common and trusted data access layer that accelerates delivery for all BI tools and
dashboards through data virtualization
• Ready access to all enterprise data sources, including social media and unstructured data
Analyzing the Present to Predict the Future
Event processing capabilities are key to SA’s success. By systematically correlating
individual events and data anomalies with other data, business processes, and/or
anomalous transactions, then measuring them against historical norms or metrics, SA can
begin to expose cause-and-effect patterns and predict future problems and opportunities.
This ability to sense and correlate seemingly unrelated events into meaningful patterns gives
an organization a signifcant edge in making strategic decisions. Besides increasing the
company’s agility in a fast-moving market, event processing solutions make possible the next
phase of real-time SA systems: the ability to alert appropriate IT and business employees
proactively about situations requiring intervention. Such alerts occur with enough
advance notice to analyze potential responses and choose the one most likely to deliver
maximum value.
New Potential for Serving Customers and Driving Revenue
The event-driven data delivery model of SA provides your users with the information they need when they need
it: as it happens. By delivering real-time insight into the critical operational processes and events that drive
strategic decision making, SA dramatically speeds detection of potential problems and opportunities. It also
supplies the critical context for evaluating the situation and choosing a response.
With SA, your company stays on top of shifting trends, can intervene in minor issues before they become
major business disruptions, and knows what your internal and external customers need and expect as soon as
they do — and maybe sooner.
Improving Customer Retention
It’s peak season, but one of your major customers is actually cutting back its orders. Is the customer on the
verge of taking its business elsewhere, and if so, what can you do to stop it?
SA can help you identify and correlate delayed deliveries, problem transactions, and other negative events
to determine whether the reduced orders are an anomaly or part of a larger negative pattern your company
needs to address.
Pursuing Opportunities Proactively
A regular customer’s usage trends suggest its demand for your product will exceed its current regular order in
just one week. What’s the optimal point to begin upselling?
Streaming analytics can predict increased demand before the customer even calls — and deliver enough
information about similar customers, trends, and real-time usage to your call center agents to help them identify
the right moment and incentives to assist in upselling.
Managing Service-Level Agreements
Your organization needs to stay current with its service level agreement (SLA) thresholds, both to ensure
continued compliance and to notify customers and business users of possible issues.
SA provides risk management techniques and rules to help you monitor SLAs and implement make corrections
at the frst sign of trouble. It also enables your organization to give end users as much advance warning as
possible of prospective issues, from unplanned outages to planned maintenance.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA Phone: 650.385.5000 Fax: 650.385.5500
Toll-free in the US: 1.800.653.3871 informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp
© 2014 Informatica Corporation. All rights reserved. Informatica
®
and Put potential to work
™
are trademarks or registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks.
IN08_0714_02670
Join the Evolution of Business Intelligence
with Informatica
The core of SA is the ability to establish business process defnitions and support an IT
infrastructure that automatically adapts them on the fy in response to changing business
scenarios and activities. This requires a system that can integrate and make virtual a wide
range of data sources — not just typical enterprise sources, but unstructured, log, sensor,
and social media data as well. It also requires a strategic assessment to determine which
business processes will beneft most from the shift to a real-time, “sense and respond”
paradigm.
Most enterprises today have some level of synchronization with key data sources in their
enterprise, but their lack of a common, trusted data access layer across all BI tools and
dashboards hinders self-service and hampers agility. Market-leading data integration from
Informatica
®
solutions solve this problem by working hand-in-hand with its event processing
platform to ensure real-time processing and delivery of timely, trusted data throughout
the enterprise.
Because Informatica solutions are vendor-agnostic, they readily integrate diverse data types
with advanced event-handling tools across the broader IT infrastructure. Data virtualization
allows organizations to accelerate the delivery of this common and trusted data access
layer from months to days, without moving data or risking data quality. Informatica solutions
also integrate with existing software and hardware rather than requiring a tear-out-and-
replace strategy. In addition, the solutions are designed for maximum fexibility and agility
in integration with other systems through connectors, Web and mobile services, support for
unstructured data, pre-built adapters, and data normalization facilities between systems.
They can be rolled out incrementally, running in parallel with existing piecemeal solutions
and either replacing them or integrating them over time as necessary.
With an organizational intelligence system based on Informatica’s proven data
integration technology, organizations can begin to turn real-time information from multiple
sources into actionable strategic information for near-instant reactions in a changing
business environment.
About Informatica
Informatica Corporation
(Nasdaq:INFA) is the world’s
number one independent provider
of data integration software.
Organizations around the world
rely on Informatica to realize
their information potential and
drive top business imperatives.
Informatica Vibe, the industry’s frst
and only embeddable virtual data
machine (VDM), powers the unique
“Map Once. Deploy Anywhere.”
capabilities of the Informatica
Platform. Worldwide, over 5,000
enterprises depend on Informatica
to fully leverage their information
assets from devices to mobile to
social to big data residing on-
premise, in the Cloud and across
social networks.
More Information
For information on Informatica
Rulepoint, a frst-class business rules
engine with streaming capabilities
that enables developers to author
streaming applications using both
business rules and streaming
operator constructs in one
platform, visit www.informatica.
com/us/products/complex-event-
processing/rulepoint/.
doc_436371253.pdf
Streaming Analytics Business Intelligences Next Stage
Executive Brief
Streaming Analytics: Business Intelligence’s
Next Stage
Transform Real-Time Data Into Deeper Understanding
and Faster Action
Legacy business intelligence (BI) systems that draw only from static and archived data
can’t keep pace with a business environment that demands fast, accurate action in the
moment rather than after the fact. Business today needs a new generation of BI, one that
incorporates real-time business events and dynamic live data from diverse operational
sources to expose relevant patterns and enable greater agility. This new approach to BI is
called Streaming Analytics (SA).
New Approaches Using Proven Technologies and Methodologies
When situations demand quick action, organizations need to make faster, more accurate
responses based on the most relevant and timely data and events. By melding proven
technologies and methodologies from data integration, data replication, complex event
processing, data virtualization, and event-driven architecture, SA enables organizations to
detect and react to important business situations as close as possible to the critical moment.
Unlike traditional BI, which is based on a “store frst, then analyze” model, SA calls for a
minimal latency design that analyzes and reports on business events as they occur. This
approach requires all of these capabilities:
• Real-time detection and response to business events with self-service/rule-based event
processing
• Real-time access to live operational data through database-independent, high-
performance data replication
• A common and trusted data access layer that accelerates delivery for all BI tools and
dashboards through data virtualization
• Ready access to all enterprise data sources, including social media and unstructured data
Analyzing the Present to Predict the Future
Event processing capabilities are key to SA’s success. By systematically correlating
individual events and data anomalies with other data, business processes, and/or
anomalous transactions, then measuring them against historical norms or metrics, SA can
begin to expose cause-and-effect patterns and predict future problems and opportunities.
This ability to sense and correlate seemingly unrelated events into meaningful patterns gives
an organization a signifcant edge in making strategic decisions. Besides increasing the
company’s agility in a fast-moving market, event processing solutions make possible the next
phase of real-time SA systems: the ability to alert appropriate IT and business employees
proactively about situations requiring intervention. Such alerts occur with enough
advance notice to analyze potential responses and choose the one most likely to deliver
maximum value.
New Potential for Serving Customers and Driving Revenue
The event-driven data delivery model of SA provides your users with the information they need when they need
it: as it happens. By delivering real-time insight into the critical operational processes and events that drive
strategic decision making, SA dramatically speeds detection of potential problems and opportunities. It also
supplies the critical context for evaluating the situation and choosing a response.
With SA, your company stays on top of shifting trends, can intervene in minor issues before they become
major business disruptions, and knows what your internal and external customers need and expect as soon as
they do — and maybe sooner.
Improving Customer Retention
It’s peak season, but one of your major customers is actually cutting back its orders. Is the customer on the
verge of taking its business elsewhere, and if so, what can you do to stop it?
SA can help you identify and correlate delayed deliveries, problem transactions, and other negative events
to determine whether the reduced orders are an anomaly or part of a larger negative pattern your company
needs to address.
Pursuing Opportunities Proactively
A regular customer’s usage trends suggest its demand for your product will exceed its current regular order in
just one week. What’s the optimal point to begin upselling?
Streaming analytics can predict increased demand before the customer even calls — and deliver enough
information about similar customers, trends, and real-time usage to your call center agents to help them identify
the right moment and incentives to assist in upselling.
Managing Service-Level Agreements
Your organization needs to stay current with its service level agreement (SLA) thresholds, both to ensure
continued compliance and to notify customers and business users of possible issues.
SA provides risk management techniques and rules to help you monitor SLAs and implement make corrections
at the frst sign of trouble. It also enables your organization to give end users as much advance warning as
possible of prospective issues, from unplanned outages to planned maintenance.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA Phone: 650.385.5000 Fax: 650.385.5500
Toll-free in the US: 1.800.653.3871 informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp
© 2014 Informatica Corporation. All rights reserved. Informatica
®
and Put potential to work
™
are trademarks or registered trademarks of Informatica
Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks.
IN08_0714_02670
Join the Evolution of Business Intelligence
with Informatica
The core of SA is the ability to establish business process defnitions and support an IT
infrastructure that automatically adapts them on the fy in response to changing business
scenarios and activities. This requires a system that can integrate and make virtual a wide
range of data sources — not just typical enterprise sources, but unstructured, log, sensor,
and social media data as well. It also requires a strategic assessment to determine which
business processes will beneft most from the shift to a real-time, “sense and respond”
paradigm.
Most enterprises today have some level of synchronization with key data sources in their
enterprise, but their lack of a common, trusted data access layer across all BI tools and
dashboards hinders self-service and hampers agility. Market-leading data integration from
Informatica
®
solutions solve this problem by working hand-in-hand with its event processing
platform to ensure real-time processing and delivery of timely, trusted data throughout
the enterprise.
Because Informatica solutions are vendor-agnostic, they readily integrate diverse data types
with advanced event-handling tools across the broader IT infrastructure. Data virtualization
allows organizations to accelerate the delivery of this common and trusted data access
layer from months to days, without moving data or risking data quality. Informatica solutions
also integrate with existing software and hardware rather than requiring a tear-out-and-
replace strategy. In addition, the solutions are designed for maximum fexibility and agility
in integration with other systems through connectors, Web and mobile services, support for
unstructured data, pre-built adapters, and data normalization facilities between systems.
They can be rolled out incrementally, running in parallel with existing piecemeal solutions
and either replacing them or integrating them over time as necessary.
With an organizational intelligence system based on Informatica’s proven data
integration technology, organizations can begin to turn real-time information from multiple
sources into actionable strategic information for near-instant reactions in a changing
business environment.
About Informatica
Informatica Corporation
(Nasdaq:INFA) is the world’s
number one independent provider
of data integration software.
Organizations around the world
rely on Informatica to realize
their information potential and
drive top business imperatives.
Informatica Vibe, the industry’s frst
and only embeddable virtual data
machine (VDM), powers the unique
“Map Once. Deploy Anywhere.”
capabilities of the Informatica
Platform. Worldwide, over 5,000
enterprises depend on Informatica
to fully leverage their information
assets from devices to mobile to
social to big data residing on-
premise, in the Cloud and across
social networks.
More Information
For information on Informatica
Rulepoint, a frst-class business rules
engine with streaming capabilities
that enables developers to author
streaming applications using both
business rules and streaming
operator constructs in one
platform, visit www.informatica.
com/us/products/complex-event-
processing/rulepoint/.
doc_436371253.pdf