Description
Strategic Plan for The Medium Term Period 2010-2013
Presented by Themba Maseko, CEO: GCIS y ,
1. Introduction
Presentation outline
oduc o
2. Corporate strategy 2010?2013
3. Programme of action g
4. GCIS programmes & medium?term output
5. Budget per Programme over 3 years
6. Information management & technology plans
Breadth & complexity of Govt’s developmental agenda & need to focus
1. Introduction
public opinion/sentiment on progress SA is making in creating a better life
for all ? creates clear demand for a proactive, agile & well?coordinated
programme of communication
Strategic guidance & ensuring
communication of country’s
i i b i i
To achieve maximum communication
on developmental priorities – GCIS to
ensure functioning & effective
vision by communicating
progress on visible
implementation of govt
programmes
ensure functioning & effective
communication systems in all spheres
of govt
programmes
o GCIS, IMC, depts to profile the opportunities of our country’s hosting of the
2010 FIFA W ld C 2010 FIFA World Cup
GCIS is responsible for providing strategic
l d hi & di i
1. Introduction
o Ensuring depts have
leadership & coordinating a govt
communication system that ensures that
the public is informed about govt policies,
plans and programmes
o Strong & well?resourced
functioning communication
units
plans and programmes
SA is marketed abroad through
the IMC to assess perceptions
with positive & negative impact
g
communication units
across government
with positive & negative impact
of country’s potential to attract
greater levels of tourism, trade &
investment
Oversees the MDDA to ensure
development of media diversity in
country & strengthening democracy
Strategic Plan for 2010?2013: aligned to revised govt priorities & outcomes
approach
1. Introduction
Review of the GCIS & govt?wide communication system
Highlights
T i i Mi i t h dli th di o Training Ministers on handling the media
o Better planning for communications
o Communication cycle was reviewed
GCIS will develop a Government
Communications qualification, which will
ensure a trained cadre of Communicators
Feedback: Recommendations of
1. Introduction
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
Communication issues Communication issues
Recommendations Status
a) More coordinated & coherent
communication between various
centres of communication
o Govt communications framework
presented to depts
o Govt co?ordinating forums to achieve
b) Creation of coordination forum
c) Communication units in
Municipalities
d) Training programme for
g
better planning
o GCIS will provide framework. Rollout
of govt?wide communication initiative
in support of LG Turnaround Strategy d) Training programme for
Municipalities
in support of LG Turnaround Strategy
o Training plan in place.
Functioning of Thusong Service Centres Functioning of Thusong Service Centres
Recommendations Status
a) Conduct review to identify
weaknesses & put corrective
l
o Review conducted by NT
recommending the relocation to
b l d h actions in place
b) Members to provide feedback to
GCIS
COGTA. Cabinet resolved that
repositioning be undertaken.
o Relocation pending repositioning
Feedback: Recommendations of
1. Introduction
Recommendations Status
Role of GCIS in advertising Role of GCIS in advertising
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
a) To look at non expensive ways of
communicating messages and to
guide departments accordingly
o GCIS does offer advice &
communication guidance to all depts on
this matter. g p g y
o Roadshows are undertaken to ensure
govt depts understand the work of GCIS
Access to information Access to information
Recommendations Status
a) Feedback required o Tracker research indicates information
needs for people.
o Letters written to editor with feedback
o Approach to imbizo revamped
Presidential Hotline Presidential Hotline
Recommendations Status
a) Finalise proposal on hotline o Project has been launched
Presidential Hotline Presidential Hotline
Feedback: Recommendations of
1. Introduction
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
16 Days of Activism for No Violence Against Women and Children 16 Days of Activism for No Violence Against Women and Children
Recommendations Status Recommendations Status
a) Role of GCIS is critical even
though it is coordinated in
another dept
o GCIS services & expertise are available
to support communication efforts for 16
Days of Activism Campaign p y p g
IMC: Board, strategy, role of Arts & Culture, & focus IMC: Board, strategy, role of Arts & Culture, & focus
Recommendations Status
a) Restructuring board o Done a) Restructuring board
to include role players
o Done
a) Need African focus
b) Establish partnership
o IMC acknowledges importance & African focus
included in IMC strategy
with sports bodies to
mobilise South
Africans
c) Tourism to focus on
o IMC represented on international relations &
security cluster
o IMC flighted its 2010 World Cup TV commercial,
featuring 9 iconic African destinations in the lead c) Tourism to focus on
the African Market
featuring 9 iconic African destinations in the lead
to Confederations Cup & before the World Cup.
Feedback: Recommendations of
1. Introduction
IMC: Board, strategy, role of Arts & Culture, & focus IMC: Board, strategy, role of Arts & Culture, & focus
Recommendations Status
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
a) Review process should be
inclusive of Arts & Culture
o Broadened IMC stakeholder base
includes Arts & Culture. IMC is working
on a domestic mobilisation initiatives,
e.g. Movement for Good (social
cohesion) & Brand Alignment
MDDA: Capacity & positioning MDDA: Capacity & positioning p y p g p y p g
Resolution Status
a) Look at fund raising activities
b) Effectiveness of entity
In progress
a) Strengthen capacity
b) Market its work
In progress
a) Investigate possibility of
relocation to DoC
In progress
relocation to DoC
Greater emphasis will be on providing communication on mandated
targets for the millennium development goals
2. Corporate strategy 2010?2013
targets for the millennium development goals
GCIS will lead communication on preparations for the 2010 FIFA World Cup
Communication priorities constitutes the basis for the PoA – i.e. continuing
to build an economy that creates jobs, etc
More attention will be paid on building communication partnerships to
promote a better life
2. Corporate strategy
• Government communication that empowers &
encourages public to participate in democracy
& improve the lives of all
Vision
• Lead the strategic communication of govt,
ensure coherence of message & open and
Mission
g p
extent channels of communication between
govt and the people, towards a shared vision
Mission
• Continuously communicate and inform the
public on the policies and programmes of govt
to improve their lives
Key
objective j
2. Corporate strategy: strategies
Provide strategic leadership in govt communication Provide strategic leadership in govt communication
•Develop a national strategic communication framework that will inform and drive communication
priorities linked with the electoral mandate and based on the MTSF
P id t t i l d hi i th d l t d i l t ti f ff ti d t & i i l •Provide strategic leadership in the development and implementation of effective dept & provincial
communication strategies that are aligned to the national strategic communication framework and
driven by the priorities of govt’s PoA
Strengthen & manage the govt?wide communication system for effectiveness &
proper alignment
•Pay increased attention to the development of communication systems in all spheres of govt.
P t l i i ti t b d l i i t t d k l d d •Promote a learning communications system by developing an integrated knowledge and
information management system
•Enhance existing coordinating forums by using them, for among other things, as strategic planning
forums
•Induct and guide the establishment of communication units across govt •Induct and guide the establishment of communication units across govt
•Develop and implement a training programme to address the communication skills in govt
2. Corporate strategy: strategies
Learn and explore communication methods and practices to enhance p p
communication
•Conduct communication research and surveys to explore new communication needs and
understand the communication landscape
•Effective use of research to improve communication focus and understand the communication
needs of the public
•Explore new platforms for communication and the impact of communication products and services
in terms of access and reach
D l d ff ti l tili t i ti d t d i t b tt t t d •Develop and effectively utilise govt communication products and services to better meet govt and
public information needs
Lead and guide the domestic and international marketing of SA (IMC)
•Guide the IMC in the development of the country brand in line with the govt vision
•Build consensus among key stakeholders in support of the country’s marketing initiative •Build consensus among key stakeholders in support of the country s marketing initiative
2. Corporate strategy: strategies
Media Diversity
• The GCIS oversees the mandate of the MDDA to develop and transform media diversity
Build partnerships with strategic stakeholders in pursuit of GCIS’s vision p p g p
• Build and sustain networks and strategic partnerships to enhance and support effective
communication of govt policies and programmes
• Espouse a development communication approach in support of a developmental agenda
• Support the implementation of govt?wide access to information
• Encourage the transformation and diversity of media in SA
• Build and strengthen relations with the media to effectively communicate govt messages
• Encourage participatory democracy to ensure interaction with the people for them to take g p p y y p p
advantage of govt programmes and policies
• Facilitate development communication in communities
2. Corporate strategy: strategies
Operate an efficient, effective and compliant Government Communication p , p
Organisation
• Implement a human resource strategy to realise the mandate of GCIS
• Implement a focussed project management discipline and adhere to best practices for
internal and govt?wide campaigns and projects
• Ensure implementation of effective strategic business planning and performance monitoring,
in line with the relevant legislation
• Ensure effective and efficient use of information and communications technologies (ICTs) g ( )
• Provide an efficient and effective oversight role to the public entities
• Promoted a learning organisation by developing an integrated knowledge and information
management system
3. Programme of Action
Communication will be informed by measureable
outcomes based on 8 priorities outlined in the SoNA:
Education
Health Health
Rural development & land reform
Creating decent work
Each Cluster/Sector will
have a communication
programme informed
Fighting crime
Local governance & human development
Infrastructure
p g
by milestones
Building a better African and a better world
Administration
4. GCIS programmes & medium?term output
Programme 1
• Facilitation of procurement
• Financial management of GCIS
Finance & Supply
Chain
Management Management
• Implementation of the HR Strategy with emphasis on effective
recruitment, selection, induction and retention
Human Resources
• Management development and staff training in line with GCIS skills need
• Management of employee health and wellness
Human Resource
Development
• Implement the IT Strategy & recommendations of the GCIS Information
Systems Review
Information
Technology &
Management
• Projectise GCIS business plan; strategic planning, monitoring & reporting
Project
Projectise GCIS business plan; strategic planning, monitoring & reporting
• Develop the Govt Communication Programme, aligned to govt priorities
• Coordinate implementation of the Knowledge Management Strategy
Project
Management
Office
Policy and Research
4. GCIS programmes & medium?term output
Programme 2
• Training of political principals and government communicators
• Conceptualise and develop a credit bearing qualification for government
i
Policy
communicators
• Inclusive economy communication campaign
Policy
• Annual quantitative and qualitative research projects
• Enhance government communication through ongoing assessment of
the information and communication needs of government and the
public
Research
Government and Media Liaison
4. GCIS programmes & medium?term output
Programme 3
• Communication strategising National Liaison
• Regular media briefings
• Partnering with DIRCO, IMC & SA Tourism to ensure development of
South Africa’s international marketing strategy
• National & international media monitoring
Media Liaison &
International
Relations
National & international media monitoring
• Dissemination of government and developmental news and information
to community and mainstream media
Bua News
Provincial Coordination and Programme Support
4. GCIS programmes & medium?term output
Programme 4
• Cascade national communication framework to provincial & local govt
• Strategic leadership/advice to provincial & local spheres (Local Govt • Strategic leadership/advice to provincial & local spheres (Local Govt
Turn Around Strategy) & monitoring
• Address the communication & information needs of communities
through ward liaison and direct communication methods
• Coordination of the govt Public Participation Programme across the Coordination of the govt Public Participation Programme across the
three spheres
Provincial
Coordination
& Programme
Support pp
Communication Service Agency
4. GCIS programmes & medium?term output
Programme 5
• Continuously communicate & inform the South African public/citizens
on government policies & programmes, through content and product g p p g , g p
development
• Provide strategic leadership to govt departments in the utilisation of
multi?media platforms on campaigns/projects with the provision of
Marketing, Advertising & Distribution solutions
Communication
Service Agency
• Explore, develop & innovate communication methods and practices
that enhance government messages
International Marketing & Media Development
4. GCIS programmes & medium?term output
Programme 6
• Building partnerships and reposition the IMC through excellence in
international marketing
International
Marketingg
• Promote local media development and diversity
Media
Development
Refer to separate presentations on
public entities: public entities:
o International Marketing Council
o Media Development & Diversity
Agency g y
Government Publication
4. GCIS programmes & medium?term output
Programme 7
• Improve unmediated and direct communication by govt to the public
E l th f di di
Vukuzenzele
• Explore the use of audio media
Communication Resource Centre
4. GCIS programmes & medium?term output
Programme 8
• Monitor and analyse international media coverage on the country as
Communication
Resource
y g y
part of GCIS’ leadership in strategic communication of government
Resource
Centre
2010 FIFA World Cup
4. GCIS programmes & medium?term output
Special focus:
• Government state of readiness media briefings
• Football Friday/Fly the flag campaign
• Above?the?line and below?the?line marketing
• Upcoming major events
• International roadshow to 31 Qualifying countries
• Internal communication with employee participation
2010 FIFA
World Cup
• Internal communication with employee participation
towards 100 Days Countdown
• Media briefings/tours/Safety simulations
• 2010 government website
5. Budget per Programme over 3 years
Programme Medium?term expenditure estimate
R thousand 2010/11 2011/12 2012/13
1.
Administration 135 697 128 870 136 236
2.
Policy and Research 19 317 18 040 16 909
3.
Government and Media Liaison 30 539 32 637 35 218
l d d
4.
Provincial Coordination and Programme Support 59 481 65 745 69 140
5.
Communication Service Agency 73 322 58 954 63 141
6.
International Marketing and Media Development 187 378 159 204 148 779
7.
Government Publication 34 334 37 456 39 379
8
( )
8.
Communication Resource Centre (CRC) 6 116 6 194 6 561
Total 546 184 507 100 515 363
Change to 2009 Budget estimate 13 086 2 264 1 424
6. Info management & technology plans
Medium?term expenditure estimate
Web infrastructure &
hosting services through
SITA
2010/11 2011/12 2012/13
Total 14 779 000 17 190 000 16 561 000
Roll o t 3G mobile connecti it into GCIS Roll?out 3G mobile connectivity into GCIS
VPN ? allowing access to mobile users &
in remote rural areas
WAN equipment will be upgraded as it WAN equipment will be upgraded as it
reaches its end?of?life cycle
Implementation of security measures
f f f f f End?of?life cycle refreshments for file,
data & application servers
Enhancements to disaster recovery plan
ffor IT continuity
6. Info management & technology plans
In house systems development
Documenting processes in GCIS
Enterprise Content Management
system enhanced to automate y
requisition processes
Consolidation of GCIS web
infrastructure with Govt Services
website at SITA
Services website & content management system
will be migrated to open source platform
Govt Online & GCIS websites will be reviewed &
improved
Implementation of web?based social media
Th k Thank you
doc_426621774.pdf
Strategic Plan for The Medium Term Period 2010-2013
Presented by Themba Maseko, CEO: GCIS y ,
1. Introduction
Presentation outline
oduc o
2. Corporate strategy 2010?2013
3. Programme of action g
4. GCIS programmes & medium?term output
5. Budget per Programme over 3 years
6. Information management & technology plans
Breadth & complexity of Govt’s developmental agenda & need to focus
1. Introduction
public opinion/sentiment on progress SA is making in creating a better life
for all ? creates clear demand for a proactive, agile & well?coordinated
programme of communication
Strategic guidance & ensuring
communication of country’s
i i b i i
To achieve maximum communication
on developmental priorities – GCIS to
ensure functioning & effective
vision by communicating
progress on visible
implementation of govt
programmes
ensure functioning & effective
communication systems in all spheres
of govt
programmes
o GCIS, IMC, depts to profile the opportunities of our country’s hosting of the
2010 FIFA W ld C 2010 FIFA World Cup
GCIS is responsible for providing strategic
l d hi & di i
1. Introduction
o Ensuring depts have
leadership & coordinating a govt
communication system that ensures that
the public is informed about govt policies,
plans and programmes
o Strong & well?resourced
functioning communication
units
plans and programmes
SA is marketed abroad through
the IMC to assess perceptions
with positive & negative impact
g
communication units
across government
with positive & negative impact
of country’s potential to attract
greater levels of tourism, trade &
investment
Oversees the MDDA to ensure
development of media diversity in
country & strengthening democracy
Strategic Plan for 2010?2013: aligned to revised govt priorities & outcomes
approach
1. Introduction
Review of the GCIS & govt?wide communication system
Highlights
T i i Mi i t h dli th di o Training Ministers on handling the media
o Better planning for communications
o Communication cycle was reviewed
GCIS will develop a Government
Communications qualification, which will
ensure a trained cadre of Communicators
Feedback: Recommendations of
1. Introduction
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
Communication issues Communication issues
Recommendations Status
a) More coordinated & coherent
communication between various
centres of communication
o Govt communications framework
presented to depts
o Govt co?ordinating forums to achieve
b) Creation of coordination forum
c) Communication units in
Municipalities
d) Training programme for
g
better planning
o GCIS will provide framework. Rollout
of govt?wide communication initiative
in support of LG Turnaround Strategy d) Training programme for
Municipalities
in support of LG Turnaround Strategy
o Training plan in place.
Functioning of Thusong Service Centres Functioning of Thusong Service Centres
Recommendations Status
a) Conduct review to identify
weaknesses & put corrective
l
o Review conducted by NT
recommending the relocation to
b l d h actions in place
b) Members to provide feedback to
GCIS
COGTA. Cabinet resolved that
repositioning be undertaken.
o Relocation pending repositioning
Feedback: Recommendations of
1. Introduction
Recommendations Status
Role of GCIS in advertising Role of GCIS in advertising
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
a) To look at non expensive ways of
communicating messages and to
guide departments accordingly
o GCIS does offer advice &
communication guidance to all depts on
this matter. g p g y
o Roadshows are undertaken to ensure
govt depts understand the work of GCIS
Access to information Access to information
Recommendations Status
a) Feedback required o Tracker research indicates information
needs for people.
o Letters written to editor with feedback
o Approach to imbizo revamped
Presidential Hotline Presidential Hotline
Recommendations Status
a) Finalise proposal on hotline o Project has been launched
Presidential Hotline Presidential Hotline
Feedback: Recommendations of
1. Introduction
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
16 Days of Activism for No Violence Against Women and Children 16 Days of Activism for No Violence Against Women and Children
Recommendations Status Recommendations Status
a) Role of GCIS is critical even
though it is coordinated in
another dept
o GCIS services & expertise are available
to support communication efforts for 16
Days of Activism Campaign p y p g
IMC: Board, strategy, role of Arts & Culture, & focus IMC: Board, strategy, role of Arts & Culture, & focus
Recommendations Status
a) Restructuring board o Done a) Restructuring board
to include role players
o Done
a) Need African focus
b) Establish partnership
o IMC acknowledges importance & African focus
included in IMC strategy
with sports bodies to
mobilise South
Africans
c) Tourism to focus on
o IMC represented on international relations &
security cluster
o IMC flighted its 2010 World Cup TV commercial,
featuring 9 iconic African destinations in the lead c) Tourism to focus on
the African Market
featuring 9 iconic African destinations in the lead
to Confederations Cup & before the World Cup.
Feedback: Recommendations of
1. Introduction
IMC: Board, strategy, role of Arts & Culture, & focus IMC: Board, strategy, role of Arts & Culture, & focus
Recommendations Status
Feedback: Recommendations of
Portfolio Committee 10, 17 June 2009
Recommendations Status
a) Review process should be
inclusive of Arts & Culture
o Broadened IMC stakeholder base
includes Arts & Culture. IMC is working
on a domestic mobilisation initiatives,
e.g. Movement for Good (social
cohesion) & Brand Alignment
MDDA: Capacity & positioning MDDA: Capacity & positioning p y p g p y p g
Resolution Status
a) Look at fund raising activities
b) Effectiveness of entity
In progress
a) Strengthen capacity
b) Market its work
In progress
a) Investigate possibility of
relocation to DoC
In progress
relocation to DoC
Greater emphasis will be on providing communication on mandated
targets for the millennium development goals
2. Corporate strategy 2010?2013
targets for the millennium development goals
GCIS will lead communication on preparations for the 2010 FIFA World Cup
Communication priorities constitutes the basis for the PoA – i.e. continuing
to build an economy that creates jobs, etc
More attention will be paid on building communication partnerships to
promote a better life
2. Corporate strategy
• Government communication that empowers &
encourages public to participate in democracy
& improve the lives of all
Vision
• Lead the strategic communication of govt,
ensure coherence of message & open and
Mission
g p
extent channels of communication between
govt and the people, towards a shared vision
Mission
• Continuously communicate and inform the
public on the policies and programmes of govt
to improve their lives
Key
objective j
2. Corporate strategy: strategies
Provide strategic leadership in govt communication Provide strategic leadership in govt communication
•Develop a national strategic communication framework that will inform and drive communication
priorities linked with the electoral mandate and based on the MTSF
P id t t i l d hi i th d l t d i l t ti f ff ti d t & i i l •Provide strategic leadership in the development and implementation of effective dept & provincial
communication strategies that are aligned to the national strategic communication framework and
driven by the priorities of govt’s PoA
Strengthen & manage the govt?wide communication system for effectiveness &
proper alignment
•Pay increased attention to the development of communication systems in all spheres of govt.
P t l i i ti t b d l i i t t d k l d d •Promote a learning communications system by developing an integrated knowledge and
information management system
•Enhance existing coordinating forums by using them, for among other things, as strategic planning
forums
•Induct and guide the establishment of communication units across govt •Induct and guide the establishment of communication units across govt
•Develop and implement a training programme to address the communication skills in govt
2. Corporate strategy: strategies
Learn and explore communication methods and practices to enhance p p
communication
•Conduct communication research and surveys to explore new communication needs and
understand the communication landscape
•Effective use of research to improve communication focus and understand the communication
needs of the public
•Explore new platforms for communication and the impact of communication products and services
in terms of access and reach
D l d ff ti l tili t i ti d t d i t b tt t t d •Develop and effectively utilise govt communication products and services to better meet govt and
public information needs
Lead and guide the domestic and international marketing of SA (IMC)
•Guide the IMC in the development of the country brand in line with the govt vision
•Build consensus among key stakeholders in support of the country’s marketing initiative •Build consensus among key stakeholders in support of the country s marketing initiative
2. Corporate strategy: strategies
Media Diversity
• The GCIS oversees the mandate of the MDDA to develop and transform media diversity
Build partnerships with strategic stakeholders in pursuit of GCIS’s vision p p g p
• Build and sustain networks and strategic partnerships to enhance and support effective
communication of govt policies and programmes
• Espouse a development communication approach in support of a developmental agenda
• Support the implementation of govt?wide access to information
• Encourage the transformation and diversity of media in SA
• Build and strengthen relations with the media to effectively communicate govt messages
• Encourage participatory democracy to ensure interaction with the people for them to take g p p y y p p
advantage of govt programmes and policies
• Facilitate development communication in communities
2. Corporate strategy: strategies
Operate an efficient, effective and compliant Government Communication p , p
Organisation
• Implement a human resource strategy to realise the mandate of GCIS
• Implement a focussed project management discipline and adhere to best practices for
internal and govt?wide campaigns and projects
• Ensure implementation of effective strategic business planning and performance monitoring,
in line with the relevant legislation
• Ensure effective and efficient use of information and communications technologies (ICTs) g ( )
• Provide an efficient and effective oversight role to the public entities
• Promoted a learning organisation by developing an integrated knowledge and information
management system
3. Programme of Action
Communication will be informed by measureable
outcomes based on 8 priorities outlined in the SoNA:
Education
Health Health
Rural development & land reform
Creating decent work
Each Cluster/Sector will
have a communication
programme informed
Fighting crime
Local governance & human development
Infrastructure
p g
by milestones
Building a better African and a better world
Administration
4. GCIS programmes & medium?term output
Programme 1
• Facilitation of procurement
• Financial management of GCIS
Finance & Supply
Chain
Management Management
• Implementation of the HR Strategy with emphasis on effective
recruitment, selection, induction and retention
Human Resources
• Management development and staff training in line with GCIS skills need
• Management of employee health and wellness
Human Resource
Development
• Implement the IT Strategy & recommendations of the GCIS Information
Systems Review
Information
Technology &
Management
• Projectise GCIS business plan; strategic planning, monitoring & reporting
Project
Projectise GCIS business plan; strategic planning, monitoring & reporting
• Develop the Govt Communication Programme, aligned to govt priorities
• Coordinate implementation of the Knowledge Management Strategy
Project
Management
Office
Policy and Research
4. GCIS programmes & medium?term output
Programme 2
• Training of political principals and government communicators
• Conceptualise and develop a credit bearing qualification for government
i
Policy
communicators
• Inclusive economy communication campaign
Policy
• Annual quantitative and qualitative research projects
• Enhance government communication through ongoing assessment of
the information and communication needs of government and the
public
Research
Government and Media Liaison
4. GCIS programmes & medium?term output
Programme 3
• Communication strategising National Liaison
• Regular media briefings
• Partnering with DIRCO, IMC & SA Tourism to ensure development of
South Africa’s international marketing strategy
• National & international media monitoring
Media Liaison &
International
Relations
National & international media monitoring
• Dissemination of government and developmental news and information
to community and mainstream media
Bua News
Provincial Coordination and Programme Support
4. GCIS programmes & medium?term output
Programme 4
• Cascade national communication framework to provincial & local govt
• Strategic leadership/advice to provincial & local spheres (Local Govt • Strategic leadership/advice to provincial & local spheres (Local Govt
Turn Around Strategy) & monitoring
• Address the communication & information needs of communities
through ward liaison and direct communication methods
• Coordination of the govt Public Participation Programme across the Coordination of the govt Public Participation Programme across the
three spheres
Provincial
Coordination
& Programme
Support pp
Communication Service Agency
4. GCIS programmes & medium?term output
Programme 5
• Continuously communicate & inform the South African public/citizens
on government policies & programmes, through content and product g p p g , g p
development
• Provide strategic leadership to govt departments in the utilisation of
multi?media platforms on campaigns/projects with the provision of
Marketing, Advertising & Distribution solutions
Communication
Service Agency
• Explore, develop & innovate communication methods and practices
that enhance government messages
International Marketing & Media Development
4. GCIS programmes & medium?term output
Programme 6
• Building partnerships and reposition the IMC through excellence in
international marketing
International
Marketingg
• Promote local media development and diversity
Media
Development
Refer to separate presentations on
public entities: public entities:
o International Marketing Council
o Media Development & Diversity
Agency g y
Government Publication
4. GCIS programmes & medium?term output
Programme 7
• Improve unmediated and direct communication by govt to the public
E l th f di di
Vukuzenzele
• Explore the use of audio media
Communication Resource Centre
4. GCIS programmes & medium?term output
Programme 8
• Monitor and analyse international media coverage on the country as
Communication
Resource
y g y
part of GCIS’ leadership in strategic communication of government
Resource
Centre
2010 FIFA World Cup
4. GCIS programmes & medium?term output
Special focus:
• Government state of readiness media briefings
• Football Friday/Fly the flag campaign
• Above?the?line and below?the?line marketing
• Upcoming major events
• International roadshow to 31 Qualifying countries
• Internal communication with employee participation
2010 FIFA
World Cup
• Internal communication with employee participation
towards 100 Days Countdown
• Media briefings/tours/Safety simulations
• 2010 government website
5. Budget per Programme over 3 years
Programme Medium?term expenditure estimate
R thousand 2010/11 2011/12 2012/13
1.
Administration 135 697 128 870 136 236
2.
Policy and Research 19 317 18 040 16 909
3.
Government and Media Liaison 30 539 32 637 35 218
l d d
4.
Provincial Coordination and Programme Support 59 481 65 745 69 140
5.
Communication Service Agency 73 322 58 954 63 141
6.
International Marketing and Media Development 187 378 159 204 148 779
7.
Government Publication 34 334 37 456 39 379
8
( )
8.
Communication Resource Centre (CRC) 6 116 6 194 6 561
Total 546 184 507 100 515 363
Change to 2009 Budget estimate 13 086 2 264 1 424
6. Info management & technology plans
Medium?term expenditure estimate
Web infrastructure &
hosting services through
SITA
2010/11 2011/12 2012/13
Total 14 779 000 17 190 000 16 561 000
Roll o t 3G mobile connecti it into GCIS Roll?out 3G mobile connectivity into GCIS
VPN ? allowing access to mobile users &
in remote rural areas
WAN equipment will be upgraded as it WAN equipment will be upgraded as it
reaches its end?of?life cycle
Implementation of security measures
f f f f f End?of?life cycle refreshments for file,
data & application servers
Enhancements to disaster recovery plan
ffor IT continuity
6. Info management & technology plans
In house systems development
Documenting processes in GCIS
Enterprise Content Management
system enhanced to automate y
requisition processes
Consolidation of GCIS web
infrastructure with Govt Services
website at SITA
Services website & content management system
will be migrated to open source platform
Govt Online & GCIS websites will be reviewed &
improved
Implementation of web?based social media
Th k Thank you
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