STEPS IN MEDIA PLANNING

[abhishreshthaa]

1. DECIDING ON TARGET MARKETS

2. DECIDING ON MEDIA OBJECTIVES

3. CHOOSING AMONG MAJOR MEDIA TYPES

4. SELECTING SPECIFIC MEDIA VEHICLES

 

[Business-education]

Advantage of Media planning

1) Complete knowledge of media

2) select preferred time and space in media

3) Save loads of money for client

4) Media planning allows planner to convey message to the right target at a right time

 

[bones88]

1. DECIDING ON TARGET MARKETS

2. DECIDING ON MEDIA OBJECTIVES

3. CHOOSING AMONG MAJOR MEDIA TYPES

4. SELECTING SPECIFIC MEDIA VEHICLES

Thanks alot for the topics:SugarwareZ-216::SugarwareZ-088: