Special studies in marketing questionairre

chaitalithakker

chaitalithakker

Par 100 posts (V.I.P)
hii
this is chaitali

the below are some questionnaire prepared by our group on tata indicom advertisment..

the topic was post testing advertisment..

here we have taken on tata indicom of various ads and v have taken a survey of 50 users and prospects of tata indicom mobiles...

below are just questionnaire tht v have prepared for survey...




Questionaire


1. Do you use Mobile? Since how many years?



2. Which mobile Service do you use?
Brands Top of Mind Aided Unaided
Reliance
Tata Indicom
Airtel
Hutch



3. Have you seen the advertisement of Tata Indicom? If YES, through which medium?
Television: ___ Hoardings: ___
Radio: ____ Pamplets: ___
Magazine: ___ Internet: ___



4. What do you remember from the advertisement?






5. Does celebrity endorsement have created an impact on the minds of customer?





6. During which time slot have you seen the advertisement?





7. Whether the advertisement attracted you to buy the product?






8. Is the advertisement according to the product requirement?





9. Have you got any information about the product from the advertisement?





10. Which of the advertisement appeals you the most?







11. What are Fringe (special) benefits that attracted you towards Tata Indicom?






12. Any Suggestion in the advertisement and service?






13. Other service you feel are better?




14. I like TATA INDICOM advertisement because…….




the below is the RESEARCH PLAN as foll




Research Plan

 Title of Project:
Post testing of an advertisement.


 Objective of Study:
To test the recall and attention value of the advertisement with the customers.


 Need of Study:
To know the attitude of the customers towards the advertisement.


 Research Methodology:
Survey Method.


 Research Tool:
Questionaire

 Sample Size:
50 consumers
Male: ____ Female: ____ Youngsters:_____ Dealers: ____ Family: ____

 Geographical Location:
Across Mumbai




so this was some part of the project...


chalo


bye


chaitali
 
hey der chaitali is dis a survey you actually conducting and want revert back filing the details of just a perfoma u have uploaded on how questionaire should be..!!
 
Its an excerpt of her MR project so that people can refer on how to make marketing research questionaires @ bhavin ..

Rite ? chaitali ?
 
hello


no the questionnaire is just a proforma for refrence. i have completed this project in special studies in marketing...@bhavin and kartik


so the above is just research plan and questions v asked....


fine



byee
 
hi i reaaly liked yr questinaaire could u help in making questionnaire on mobile phones. i am taking two companies nokia and motorola or sony erricson, pls reply me as i hv to submit the questionaaire this tuesday at 9am.
 
kartik said:
Its an excerpt of her MR project so that people can refer on how to make marketing research questionaires @ bhavin ..

Rite ? chaitali ?
Click to expand...
hi can u please help me to get information on b2b marketing and case stuy related to it as i have to give a presentation on b2b marketing on tuesday so please help me its urgetn. if u have any material on it then please send it to me on [email protected] so pleeeze help me you can even send me the link to any such webiste which u know and have come across.
-ajit
 
hiii


thanks for response...

now i dont have any questionaaire format ready
i just made it by own nor frm any site and also...
its too old..

so now it culd be updated...



bye
 
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